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	<title>Marc Hibbins &#187; flash</title>
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	<link>http://blog.marchibbins.com</link>
	<description>Freelance Web developer, blogger</description>
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		<title>Reruns</title>
		<link>http://blog.marchibbins.com/2009/10/14/reruns/</link>
		<comments>http://blog.marchibbins.com/2009/10/14/reruns/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 21:55:01 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.marchibbins.com/?p=1299</guid>
		<description><![CDATA[My picks of the best talks from this year's Adobe MAX and Future of Web Apps, with links to videos and presentations.]]></description>
			<content:encoded><![CDATA[<p>Two of the big events of the conference season, <a title="Adobe MAX 2009" href="http://max.adobe.com/" target="_blank">Adobe MAX</a> and <a title="Future Of Web Apps" href="http://events.carsonified.com/fowa" target="_blank">Future of Web Apps</a>, finished up a couple weeks ago and now most of the recorded talks have surfaced online.</p>
<h3><a name="Adobe_MAX_2009" class="anchor">Adobe MAX 2009</a></h3>
<p>Adobe TV has a <a title="AdobeTV" href="http://tv.adobe.com/channel/max/max-2009/" target="_blank">MAX 2009 channel</a> with a lot of content, with videos divided into three categories &#8211; <a title="AdobeTV | MAX 2009 Develop" href="http://tv.adobe.com/show/max-2009-develop" target="_blank">Develop</a>, <a title="AdobeTV | MAX 2009 Design" href="http://tv.adobe.com/show/max-2009-design/" target="_blank">Design</a> and <a title="AdobeTV | MAX 2009 Envision" href="http://tv.adobe.com/show/max-2009-envision/" target="_blank">Envision</a>.</p>
<p>Here&#8217;s some of the highlights:</p>
<h4>Develop:</h4>
<ul style="padding-bottom:15px">
<li><a title="MAX 2009 Develop - Building Applications for iPhone with Flash Professional CS5 | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/building-applications-for-iphone-with-flash-professional-cs5/" target="_blank">Building Applications for iPhone with Flash Professional CS5</a><br />
Aditya Bansod</li>
<li><a title="MAX 2009 Develop - Designing Applications for Desktops and Mobile Devices with Adobe AIR | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/designing-applications-for-desktops-and-mobile-devices-with-adobe-air/" target="_blank">Designing Applications for Desktops and Mobile Devices with Adobe AIR</a><br />
Arno Gourdol</li>
<li><a title="MAX 2009 Develop - Designing and Developing for the Multi-screen Web | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/designing-and-developing-for-the-multiscreen-web/" target="_blank">Designing and Developing for the Multiscreen Web</a><br />
Thibault Imbert</li>
<li><a title="MAX 2009 Develop - Multitouch Development with Flex | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/multitouch-development-with-flex/" target="_blank">Multi-touch Development with Flex</a><br />
Andrew Trice</li>
<li><a title="MAX 2009 Develop - Creating Real-Time Social Applications with Flex and Flash Collaboration Service | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/creating-realtime-social-applications-with-flex-and-flash-collaboration-service/" target="_blank">Creating Real-time Social Apps with Flex and Flash Collaboration Service</a><br />
Kevin Hoyt</li>
<li><a title="MAX 2009 Develop - Introduction to BlazeDS and LiveCycle Data Services | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/introduction-to-blazeds-and-livecycle-data-services/" target="_blank">Introduction to BlazeDS and LiveCycle Data Services</a><br />
James Ward</li>
<li><a title="MAX 2009 Develop - What's Coming in Adobe AIR 2  | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/whats-coming-in-adobe-air-2-/" target="_blank">What&#8217;s Coming in Adobe AIR 2</a><br />
Christian Cantrell</li>
</ul>
<h4>Design:</h4>
<ul style="padding-bottom:15px">
<li><a title="MAX 2009 Design - Multi-touch and the Flash Platform | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/multitouch-and-the-flash-platform/" target="_blank">Multi-touch and the Flash Platform</a><br />
Daniel Dura and Matt Bugbee</li>
<li><a title="MAX 2009 Design - From Big Screen to Browser, Desktop, and Mobile Device with Adobe Flash CS4 | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/from-big-screen-to-browser-desktop-and-mobile-device-with-adobe-flash-cs4/" target="_blank">From Big Screen to Browser, Desktop and Mobile Device with Flash</a><br />
Jonathan Wall</li>
<li><a title="MAX 2009 Design - Flash for the Digital Home: Flash on TV! | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/flash-for-the-digital-home-flash-on-tv/" target="_blank">Flash for the Digital Home: Flash on TV!</a><br />
Matt Snow</li>
<li><a title="MAX 2009 Design - Using Code to Prototype Interactive Design | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/using-code-to-prototype-interactive-design/" target="_blank">Using Code to Prototype Interactive Design</a><br />
Remon Tijssen</li>
<li><a title="MAX 2009 Design - Design Considerations for Contextually Aware Solutions | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/design-considerations-for-contextually-aware-solutions/" target="_blank">Design Considerations for Contextually Aware Solutions</a><br />
Ali Ivmark and Christian Robertson</li>
<li><a title="MAX 2009 Design - MegaPhone: Your Phone is Your Controller | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/megaphone-your-phone-is-your-controller/" target="_blank">MegaPhone: Your Phone is Your Controller</a><br />
Colin Moock</li>
</ul>
<h4>Envision:</h4>
<ul style="padding-bottom:15px">
<li><a title="AdobeTV | MAX 2009 Envision" href="http://tv.adobe.com/watch/max-2009-envision/max-2009-keynote-day-1/" target="_blank">Adobe MAX 2009 Keynote: Day One</a><br />
Shantanu Narayen</li>
<li><a title="MAX 2009 Envision - MAX 2009 Keynote - Day 2 | Adobe TV" href="http://tv.adobe.com/watch/max-2009-envision/max-2009-keynote-day-2/" target="_blank">Adobe MAX 2009 Keynote: Day Two</a><br />
Ben Forta</li>
<li><a title="MAX 2009 Envision - Open Screen Project Fund: Fueling the Future of Flash Experiences | Adobe TV" href="http://tv.adobe.com/watch/max-2009-envision/open-screen-project-fund-fueling-the-future-of-flash-experiences/" target="_blank">Open Screen Project Fund: Fuelling the Future of Flash Experiences</a><br />
Bill Perry and Mark Doherty</li>
</ul>
<h3><a name="Future_of_Web_Apps" class="anchor">Future of Web Apps</a></h3>
<p>Carsonified have only uploaded a small handful of talks over the past few weeks but they&#8217;re all worth a watch. So far I&#8217;ve only found their London talks on their <a title="Carsonified on Vimeo" href="http://www.vimeo.com/carsonified" target="_blank">Vimeo channel</a>, but the Dublin sessions have started to appear on <a title="Future Of Web Apps - Dublin 2009" href="http://events.carsonified.com/fowa/2009/dublin/content" target="_blank">the FOWA site</a>.</p>
<p>Here&#8217;s what I&#8217;d go for:</p>
<ul style="padding-bottom:15px">
<li><a title="The Future of HTML5 by Bruce Lawson on Vimeo" href="http://www.vimeo.com/6985053" target="_blank">The Future of HTML5</a><br />
Bruce Lawson</li>
<li><a title="Future Of Web Apps - Dublin 2009" href="http://events.carsonified.com/fowa/2009/dublin/videos/blaine-cook-2" target="_blank">How to Build Amazing Web Apps</a><br />
Blaine Cook</li>
<li><a title="Future Of Web Apps - Dublin 2009" href="http://events.carsonified.com/fowa/2009/dublin/videos/emma-perksy-2" target="_blank">The Future is Ruby without Rails</a><br />
Emma Perksy</li>
<li><a title="Future Of Web Apps - Dublin 2009" href="http://events.carsonified.com/fowa/2009/dublin/videos/ryan-carson-3" target="_blank">14 Web App Survival Tips</a><br />
Ryan Carson</li>
<li><a title="Introducing Atlas: A Visual Development Tool for creating Web Applications by Francisco Tolmasky on Vimeo" href="http://www.vimeo.com/6930037" target="_blank">Introducing Atlas: A Visual Development Tool for creating Web Applications</a><br />
by Francisco Tolmasky</li>
<li><a title="Taking your Site from One to One Million Users by Kevin Rose on Vimeo" href="http://www.vimeo.com/6905398" target="_blank">Taking your Site from One to One Million Users</a><br />
Kevin Rose</li>
<li><a title="Branding and Marketing Essentials for Your Web App by Alex Hunter on Vimeo" href="http://www.vimeo.com/6969446" target="_blank">Branding and Marketing Essentials for Your Web App</a><br />
Alex Hunter</li>
</ul>
<p>I&#8217;ll update as and when more work their way online!</p>
]]></content:encoded>
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		<title>Stuck Inside of Mobile</title>
		<link>http://blog.marchibbins.com/2009/10/12/stuck-inside-of-mobile/</link>
		<comments>http://blog.marchibbins.com/2009/10/12/stuck-inside-of-mobile/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 13:13:08 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.marchibbins.com/?p=1273</guid>
		<description><![CDATA[The big news out of Adobe MAX 2009 - developments for the Flash on mobile devices, the iPhone and a look into Flash Player 10.1 with multi-touch and gestural controls.]]></description>
			<content:encoded><![CDATA[<p>The big news out of <a title="Adobe MAX 2009" href="http://max.adobe.com/" target="_blank">Adobe MAX 2009</a> last week was all about mobile and the developments for the Flash platform on devices, the forthcoming release of <a title="Adobe Labs - Adobe Flash Player 10.1" href="http://labs.adobe.com/technologies/flashplayer10/" target="_blank">Flash Player 10.1</a> and of course the announcement that Flash CS5 will be able to publish Flash files as native iPhone applications!</p>
<h3><a name="Flash_on_the_iPhone" class="anchor">Flash on the iPhone</a></h3>
<p>Here&#8217;s how they broke the news:</p>
<p><span style="text-align:center; display: block;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="492" height="299" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rebv7iXKufw&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="492" height="299" src="http://www.youtube.com/v/rebv7iXKufw&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p>It&#8217;s a huge announcement.</p>
<p>Rumours of Flash running on the iPhone have been going around <a title="» Going Mobile Marc Hibbins" href="http://blog.marchibbins.com/2008/10/02/going-mobile/">for over a year now</a>, with Adobe and Apple &#8216;officially&#8217; being in talks <a title="» Rumours Marc Hibbins" href="http://blog.marchibbins.com/2008/11/07/rumours/">since November</a>. The Flash team did well to bluff any developments <a title="» The Beach Marc Hibbins" href="http://blog.marchibbins.com/2009/09/22/the-beach/#Adobe_Town_Hall">when asked about it at Flash on the Beach this year</a>, so clearly they were keen to save the big reveal for MAX as it deserves.</p>
<p>As you can see in the video, Flash CS5 will make it super-easy for developers to publish their Flash applications as a native iPhone executable, so simply it would seem, as changing a publishing setting at author-time.</p>
<p>This means developers don&#8217;t need to make any changes to their applications in order to run them on the iPhone (though presumably the APIs will be limited). It also means that existing applications won&#8217;t need to be rebuild from scratch (not even be completely refactored, as before) and can be distributed via the AppStore.</p>
<p>It doesn&#8217;t, however, have effect on viewing Flash in the Safari browser. This still cannot be done.</p>
<p>What Adobe have achieved is the ability to compile Flash as an iPhone executable to run as a native application &#8211; they haven&#8217;t created a Flash Player for the iPhone, or any way for the iPhone to interpret a SWF at run-time. They&#8217;ve made <em>their</em> files compatible, rather than the other way round.</p>
<p>There&#8217;s already some applications available in the AppStore, these are:</p>
<ul>
<li><a title="Chroma Circuit - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331078068&amp;mt=8" target="_blank">Chroma Circuit</a></li>
<li><a title="Trading Stuff - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331031044&amp;mt=8" target="_blank">Trading Stuff</a></li>
<li><a title="FickleBlox - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=330996323&amp;mt=8" target="_blank">FickleBlox</a></li>
<li><a title="Just Letters - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331034020&amp;mt=8" target="_blank">Just Letters</a></li>
<li><a title="South Park Avatar Creator - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331751052&amp;mt=8" target="_blank">South Park Avatar Creator</a></li>
<li><a title="That Roach Game - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331141362&amp;mt=8" target="_blank">That Roach Game</a></li>
<li><a title="Red Hood - iTunes Store" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331140070&amp;mt=8" target="_blank">Red Hood</a></li>
</ul>
<p>&nbsp;<br />
Adobe have created an <a title="Adobe Labs - Adobe Flash Professional CS5: Applications for iPhone" href="http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/" target="_blank">Applications for iPhone Labs page</a> demonstrating apps running on the phone:</p>
<p><a title="Adobe Labs - Adobe Flash Professional CS5: Applications for iPhone" href="http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/" target="_blank"><img src="http://blog.marchibbins.com/wp-content/uploads/2009/10/flash_iphone_demonstration.jpg" alt="Flash iPhone demonstration" title="Flash iPhone demonstration" width="480" height="291" class="aligncenter size-full wp-image-1280" /></a></p>
<p>There&#8217;s also an <a title="Adobe Labs - Adobe Flash Professional CS5: Applications for iPhone" href="http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/#faq" target="_blank">FAQ</a> (and <a title="Applications for iPhone:Developer FAQ - Adobe Labs" href="http://labs.adobe.com/wiki/index.php/Applications_for_iPhone" target="_blank">Developer FAQ</a>) which goes through what can and can&#8217;t be done.</p>
<p>Mark Doherty has <a title="Flash Platform Extends to the iPhone Platform | www.flashmobileblog.com" href="http://www.flashmobileblog.com/2009/10/05/flash-platform-extends-to-the-iphone-platform/" target="_blank">written about the announcement</a> and lists some of the limitations that will be imposed, for example some typical features you might expect to work with, but <em>won&#8217;t</em> be available:</p>
<ul>
<li>Microphone access</li>
<li>Camera access</li>
<li>Photo selection from file system</li>
<li>Contact selection from the address book</li>
<li>Cut/copy/paste</li>
<li>Maps</li>
</ul>
<p>&nbsp;<br />
..actually quite a few limitations.</p>
<p>Ted Patrick is one of the Adobe team who developed some of the demo applications. He has posted <a title="Ted On Flash: SOURCE to 4 Flash iPhone Apps" href="http://onflash.org/ted/2009/10/source-to-4-flash-iphone-apps.php" target="_blank">an article on his blog</a> with the four sample apps and included full source so you can see, as he says, there&#8217;s absolutely nothing special going on &#8211; it&#8217;s just simple AS3 cross-compiled to iPhone ARM Binaries.</p>
<p><a title="www dot aditya bansod dot net: Home" href="http://www.adityabansod.net/home.aspx" target="_blank">Aditya Bansod</a> has written <a title="Developing for the Apple iPhone using Flash | Adobe Developer Connection" href="http://www.adobe.com/devnet/logged_in/abansod_iphone.html" target="_blank">an article for the Adobe Developer Connection </a>which goes in the technicalities in a little more depth. He also has <a title="MAX 2009 Develop - Building Applications for iPhone with Flash Professional CS5 | Adobe TV" href="http://tv.adobe.com/watch/max-2009-develop/building-applications-for-iphone-with-flash-professional-cs5/" target="_blank">an hour-long episode on Adobe TV</a>, taken from MAX, exploring the technologies:</p>
<p><span style="text-align:center; display: block;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="256" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="FlashVars" value="fileID=2421&amp;context=162&amp;embeded=true&amp;environment=production" /><param name="src" value="http://images.tv.adobe.com//swf/player.swf" /><param name="flashvars" value="fileID=2421&amp;context=162&amp;embeded=true&amp;environment=production" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="256" src="http://images.tv.adobe.com//swf/player.swf" flashvars="fileID=2421&amp;context=162&amp;embeded=true&amp;environment=production" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p>Of course, it&#8217;s not news that Flash isn&#8217;t without sceptics. Not everyone is looking forward to the prospect.</p>
<p>Jeff Lamarche is an iPhone developer <a title="iPhone Development: Adobe Adds iPhone Native App Creation to Flash" href="http://iphonedevelopment.blogspot.com/2009/10/adobe-adds-iphone-native-app-creation.html" target="_blank">who has some very good points</a> on being cautious when developing Flash for the iPhone.</p>
<p>He shares <a title="» Changes Marc Hibbins" href="http://blog.marchibbins.com/2009/04/06/changes/">my opinion</a> that you should avoid &#8216;hammer development&#8217; principles and instead should choose the best tools for a platform. He says:</p>
<blockquote><p>Flash has always been a compromise that takes considerable overhead to let you create applications that can run on multiple platforms, while feeling native on none and getting native performance on none.</p></blockquote>
<p>He goes on to make valid points about performance when road-testing some of the applications, also noticing some inefficiencies and possible breaches of Apple&#8217;s guidelines.</p>
<p>Presumably when you create applications with the recommended workflow, with XCode, Interface builder and the iPhone SDK, developers are somewhat constrained by them &#8211; definitely with regard to the interface, visual components and interactivity. With Flash&#8217;s &#8216;back-door&#8217; sneak of creating apps, these may be breached.</p>
<p>That being said, I haven&#8217;t had a chance to play with these applications yet (I don&#8217;t actually have an iPhone..) but even then, presumably these are apps for demonstration and are, as proven, purposely uncomplicated.</p>
<p>And as always Flash has its haters.</p>
<p>A <a title="Building Applications for the iPhone with Flash at Mike Chambers" href="http://www.mikechambers.com/blog/2009/10/05/building-applications-for-the-iphone-with-flash/comment-page-2/#comment-17044" target="_blank">comment on Mike Chambers&#8217; post</a> might be a bit knee-jerk and unjustified, but also hints as to some of the feelings that will no doubt surface if the AppStore is inundated with bad Flash apps and games.</p>
<p>Hopefully Apple won&#8217;t change their position on accepting Flash.</p>
<h3><a name="Flash_on_everything_else" class="anchor">Flash on everything else</a></h3>
<p>But not to forget &#8211; this was really the second big announcement of MAX.</p>
<p>The first announced that the forthcoming <a title="Adobe Labs - Flash Player 10.1 Features and Enhancements" href="http://labs.adobe.com/technologies/flashplayer10/features.html" target="_blank">Flash Player 10.1</a> appears to run on pretty much every other smartphone and high-end mobile device on the market too. Which has a lot to do with new commitments to the <a title="Rich internet applications | Open Screen Project" href="http://www.openscreenproject.org/" target="_blank">Open Screen Project</a>.</p>
<p><span style="text-align:center; display: block;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="492" height="299" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Pee3nT4bPw4&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="492" height="299" src="http://www.youtube.com/v/Pee3nT4bPw4&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p>Ryan Stewart <a title="Rundown of the MAX News |  Ryan Stewart &amp;#8211; Rich Internet Application Mountaineer" href="http://blog.digitalbackcountry.com/2009/10/rundown-of-the-max-news/" target="_blank">has a run-down of the news</a>, which announces Flash will run <a title="RIM Plans To Bring BlackBerry Browser Full Flash and Silverlight - SlashGear" href="http://www.slashgear.com/rim-plans-to-bring-blackberry-browser-full-flash-and-silverlight-1952933/" target="_blank">on Blackberry</a>, <a title="YouTube - flash10.1 on palmpre" href="http://www.youtube.com/watch?v=V0RoQ6t1g9c" target="_blank">Palm Pre</a>, <a title="YouTube - flash10.1 on windows mobile" href="http://www.youtube.com/watch?v=i2RqQMzobsI" target="_blank">Windows Mobile</a>, <a title="YouTube - HTC Hero - Adobe Flash demo" href="http://www.youtube.com/watch?v=xuTQD08hYFs" target="_blank">Android</a> and on <a title="YouTube - Skyfire 1.0 Mobile Browser Demo" href="http://www.youtube.com/watch?v=kESdESjyOdA" target="_blank">Skyfire browser for Nokia Symbian OS</a> (links <a title="Flash on Devices - InsideRIA" href="http://www.insideria.com/2009/10/flash-on-devices.html" target="_blank">via InsideRIA</a>).</p>
<p>Google have joined the project, see the <a title="Official Google Blog: Teaming up with Adobe and the Open Screen Project" href="http://googleblog.blogspot.com/2009/10/teaming-up-with-adobe-and-open-screen.html" target="_blank">post on their blog</a> and <a title="100509AFPforMobileDevicesandPCs" href="http://www.adobe.com/aboutadobe/pressroom/pressreleases/200910/100509AFPforMobileDevicesandPCs.html" target="_blank">Adobe&#8217;s press release</a> for more information.</p>
<p>At Flash on the Beach, <a title="» Day Three Marc Hibbins" href="http://blog.marchibbins.com/2009/09/27/day-three/#Contextual_Application_Development" target="_blank">Mark Doherty&#8217;s spoke</a> about the improvements to Flash Lite and how advances in Flash technology outside of the &#8216;main&#8217; Flash Player have beneficial effects overall, to the platform as a whole. One such advancement is that the new multi-touch and gestural events in Flash 10.1 will be completely available for non-mobile applications too.</p>
<p><a title="Daniel Dura" href="http://www.danieldura.com/" target="_blank">Daniel Dura</a> and <a title="Bugbee.com" href="http://bugbee.com/" target="_blank">Matt Bugbee</a>&#8216;s <a title="MAX 2009 Design - Multi-touch and the Flash Platform | Adobe TV" href="http://tv.adobe.com/watch/max-2009-design/multitouch-and-the-flash-platform/" target="_blank">Multi-touch and the Flash Platform on Adobe TV</a> discuss and demonstrate what can be achieved with these new events.</p>
<p><span style="text-align:center; display: block;"><object width="425" height="256"><param name="movie" value="http://images.tv.adobe.com//swf/player.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="FlashVars" value="fileID=2488&#038;context=163&#038;embeded=true&#038;environment=production"></param><embed src="http://images.tv.adobe.com//swf/player.swf" flashvars="fileID=2488&#038;context=163&#038;embeded=true&#038;environment=production" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="256"></embed></object></span></p>
<p>I&#8217;ve just noticed that InsideRIA already have <a title="Preparing for Multi-touch in Flash - A Primer - InsideRIA" href="http://www.insideria.com/2009/10/getting-started-with-multitouc.html" target="_blank">a &#8216;Getting started&#8217; primer for multi-touch Flash</a>, too.</p>
<p>As I say, advances in one technology can propagate development in another. That said, Adobe have also announced that they are developing a lightweight Flex framework for mobile devices, called <a title="Adobe Labs - Slider: Flex Mobile Framework" href="http://labs.adobe.com/technologies/flex/mobile/index.html" target="_blank">Slider</a>.</p>
<p>Slider is a mobile-optimized version of the Flex 4 framework, allowing developers to leverage their existing Flex skills but benefit from optimised performance and a streamlined user experience for devices with less memory and slower processors.</p>
<p>There will also be a new set of user interface components.</p>
<p>Going full circle, a greater presence of Flash and Flex on mobile devices puts more pressure on Apple to adopt the Flash player for their Safari browser.</p>
<p>Hopefully some time soon, seeing this screen will be a thing of the past:</p>
<p><a href="http://www.peterelst.com/blog/2009/10/06/using-flash-to-compile-to-iphone-applications/" target="_blank"><img class="aligncenter" title="Flash Player on iPhone by Peter Elst" src="http://www.peterelst.com/blog/wp-content/uploads/2009/10/iphone-error.jpg" alt="" width="320" height="480" /></a>
<div style="text-align:center; font-size:0.9em; padding-bottom:12px">From <a href="http://www.peterelst.com/blog/2009/10/06/using-flash-to-compile-to-iphone-applications/" target="_blank">Using Flash to compile to iPhone applications</a> by <a href="http://www.peterelst.com/blog/" target="_blank">Peter Elst</a></div>
<p>As <a title="It’s a great time to be a Flash Platform developer (about Flash and the iPhone) | Serge Jespers" href="http://www.webkitchen.be/2009/10/05/its-a-great-time-to-be-a-flash-platform-developer/" target="_blank">Serge says</a>, there&#8217;s lots of things to get excited about and it’s a great time to be a Flash Platform developer!</p>
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			<wfw:commentRss>http://blog.marchibbins.com/2009/10/12/stuck-inside-of-mobile/feed/</wfw:commentRss>
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		<item>
		<title>Notes</title>
		<link>http://blog.marchibbins.com/2009/10/03/notes/</link>
		<comments>http://blog.marchibbins.com/2009/10/03/notes/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 09:53:07 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[fotb]]></category>

		<guid isPermaLink="false">http://blog.marchibbins.com/?p=1187</guid>
		<description><![CDATA[All the links, slides, source code and videos from Flash on the Beach 2009 collected in one place.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been two weeks now since <a href="http://www.flashonthebeach.com/" title="Flash on the Beach 09 - Sept 20-23" target="_blank">Flash on the Beach</a> so I thought I&#8217;d collect all the links, slides, source code and videos from the various talks and demonstrations here in one place for ease of reference for whoever might need them.</p>
<p>I&#8217;ll try and keep this updated as and when I see more appear online, likewise if you see something I&#8217;ve missed &#8211; give me a shout!</p>
<p>I also thought I&#8217;d show off <a href="http://www.artillery.tv/" title="//ARTILLERY//DESIGN ART DIRECTION ANIMATION BRANDING" target="_blank">Artillery</a>&#8216;s excellent <a href="http://www.vimeo.com/6682731" title="Flash On The Beach Titles 2009 on Vimeo" target="_blank">FOTB titles</a>:</p>
<p><span style="text-align:center; display: block;"><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6682731&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6682731&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object></span></p>
<h3>Day 0: Sunday 20th Sep 2009 (Workshops day)</h3>
<ul style="padding-top:15px; padding-bottom:15px">
<li><strong>Julian Dolce</strong> (<a title="deleteaso" href="http://deleteaso.com/" target="_blank">site</a>) &#8211; iPhone App Development For Flash Developers<br />
<a title="deleteaso » IPhone Workshop" href="http://deleteaso.com/iphone-workshop/" target="_blank">Handout, files, slides, samples</a></li>
<li><strong>Lee Brimelow</strong> (<a title="The Flash Blog" href="http://www.theflashblog.com/" target="_blank">site</a>) &#8211; Down And Dirty With The Low Level Bytes<br />
<a title="The Flash Blog » ByteArray examples, links, and slides" href="http://theflashblog.com/?p=1391" target="_blank">Slides, source, ByteTrainer app</a></li>
<li><strong>Seb Lee-Delisle</strong> (<a title="Seb Lee-Delisle" href="http://sebleedelisle.com/" target="_blank">site</a>) &#8211; Papervision3D 2.0</li>
</ul>
<h3>Day 1: Monday 21st Sep 2009</h3>
<ul style="padding-top:15px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Adobe Keynote</strong> &#8211; Richard &amp; Mark Expose All!<br />
<a title="Galvan on Flash" href="http://blogs.adobe.com/rgalvan/" target="_blank">Richard Galvan&#8217;s blog</a>, <a title="Mark Anders' Blog" href="http://www.andersblog.com/" target="_blank">Mark Anders&#8217; blog</a> and <a href=" http://www.thegood.com/archive/thegood/fotb/FOTB-09-AdobeKeynoteCombined.mp4" target="_blank">video (182mb mp4)</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Keith Peters</strong> (<a title="BIT-101 Flash ActionScript" href="http://www.bit-101.com/blog/" target="_blank">site</a>) &#8211; Casual Game Architecture: How to finish coding a game without despising it<br />
<a title="FOTB Slides and Asobu Game Toolkit | BIT-101 Blog" href="http://www.bit-101.com/blog/?p=2402" target="_blank">View slides</a></li>
<li><strong>Mike Chambers</strong> (<a title="Mike Chambers" href="http://www.mikechambers.com/" target="_blank">site</a>) &#8211; Advanced Desktop Development with Adobe AIR<br />
<a title="FOTB Slides : Advanced Desktop Development with Adobe AIR at Mike Chambers" href=" http://www.mikechambers.com/blog/2009/09/22/fotb-slides-advanced-desktop-development-with-adobe-air/" target="_blank">View slides</a></li>
<li><strong>Carlo Blatz</strong> (<a title="GELB der  Powerflasher Blog" href="http://blog.powerflasher.de/" target="_blank">site</a>) &#8211; The shoemakers son always goes barefoot&#8230;<br />
<a href="http://blog.powerflasher.de/das-war-fotb-2009/" title="Das war FOTB 2009 » GELB der  Powerflasher Blog" target="_blank">Review (in German) and links</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Carlos Ulloa</strong> (<a title="http://www.carlosulloa.com/" href="http://blog.carlosulloa.com/" target="_blank">site</a>) &#8211; HelloEnjoy<br />
<a title="HelloEnjoy™" href="http://www.helloenjoy.com/" target="_blank">HelloEnjoy</a> &amp; <a title="EnergyLab" href="http://www.energylab.tv/" target="_blank">EnergyLab</a></li>
<li><strong>Rich Shupe</strong> (<a title="Rich Shupe (richshupe) on Twitter" href="http://twitter.com/richshupe" target="_blank">Twitter</a>) &#8211; Lead the Hand and the Arm will Follow: Inverse Kinematics in Flash CS4<br />
<a title="Inverse Kinematics in Flash CS4: FOTB’09  @  Learning Flash CS4" href="http://www.learningflashcs4.com/2009/09/20/inverse-kinematics-in-flash-cs4-fotb09/" target="_blank">Slides, source and samples</a></li>
<li><strong>Chuck Freedman</strong> (<a title="Chuck Freedman" href="http://www.chuckstar.com/blog/" target="_blank">site</a>) &#8211; Visualizing Voice: Using the Flash Microphone for advanced interaction<br />
<a title="Recording Flash Microphone via… : getMicrophone()" href="http://www.getmicrophone.com/?p=69" target="_blank">Video of a similar talk</a> from <a title="FITC // Events" href="http://www.fitc.ca/events/about/?event=79" target="_blank">FITC Toronto 2009</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Rob Chiu</strong> (<a title="The Ronin" href="http://www.theronin.co.uk/" target="_blank">site</a>) &#8211; Fear/Love<br />
<a title="Untitled Memories » Fear/Love Sneak Preview Shots" href=" http://www.theronin.co.uk/blog/2009/07/13/fearlove-sneak-preview-shots/" target="_blank">Preview of Fear/Love</a> and <a title="The Ronin" href="http://theronin.co.uk/Motion/?Flash_on_the_Beach.mov" target="_blank">last year&#8217;s FOTB promo</a></li>
<li><strong>Mike Jones</strong> (<a title=".: Blog.FlashGen.Com :: Mike Jones - Flash Platform Consultant :." href="http://blog.flashgen.com/" target="_blank">site</a>) &#8211; Who&#8217;s A Bright Spark Then!</li>
<li><strong>Adobe Town Hall</strong> &#8211; Adobe Flash Platform team<br />
<a title="Galvan on Flash" href="http://blogs.adobe.com/rgalvan/" target="_blank">Richard Galvan</a>, <a title="Mark Anders' Blog" href="http://www.andersblog.com/" target="_blank">Mark Anders</a>, <a title="Multimedia Art Design" href="http://www.mad.com.au/" target="_blank">Paul Burnett</a>, <a title="Andrew Shorten" href="http://www.ashorten.com/" target="_blank">Andrew Shorten</a>, <a title="Adobe Flash Mobile and Devices Blog" href="http://www.flashmobileblog.com/" target="_blank">Mark Doherty</a> and <a title="The Flash Blog" href="http://www.theflashblog.com/" target="_blank">Lee Brimelow</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Dr. Woohoo!</strong> (<a title="Dr. Woohoo!" href="http://blog.drwoohoo.com" target="_blank">site</a>) &#8211; Cybernetic Art Revisited<br />
<a title="Dr. Woohoo!  &raquo; Blog Archive   &raquo; Cybernetic  Art Revisited - Lecture Notes++;" href="http://blog.drwoohoo.com/?p=1026" target="_blank">Slides and lecture notes</a></li>
<li><strong>Joshua Hirsch</strong> (<a title="Big Spaceship  | A Digital Creative Agency" href="http://www.bigspaceship.com/" target="_blank">site</a>) &#8211; Big Spaceship : Fun Begets Quality<br />
Some of the <a title="Stryson: Title Sequence on Vimeo" href=" http://vimeo.com/3297814" target="_blank">showcased videos are on Vimeo</a></li>
<li><strong>Thea Eaton</strong> (<a title="Thea Eaton (doodledoo) on Twitter" href="http://twitter.com/doodledoo" target="_blank">Twitter</a>) &#8211; Accessible Action Games!<br />
<a title="Adobe - Flash CS4 Professional Accessibility" href="http://www.adobe.com/accessibility/products/flash/tutorial/" target="_blank">Accessibility in Flash</a> and <a title="DoodleDoo - Accessibility" href="http://www.doodledoo.com/accessibility.htm" target="_blank">some examples</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:15px;">
<li><strong>Hillman Curtis</strong> (<a title="hillmancurtis :: film | video | design for the web :: home :: 347 756 5049" href="http://www.hillmancurtis.com/" target="_blank">site</a>) &#8211; Telling Stories</li>
<li><strong>Joel Gethin Lewis</strong> (<a title="YesYesNo  - Joel Gethin Lewis" href="http://yesyesno.com/joel-gethin-lewis" target="_blank">site</a>) &#8211; Epiphany<br />
<a title="YesYesNo  - Lights On!" href="http://yesyesno.com/" target="_blank">Lights On!</a> in action</li>
</ul>
<h3>Day 2: Tuesday 22nd Sep 2009</h3>
<ul style="padding-top:15px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Elevator Pitch</strong> &#8211; 3 Minute Wonders<br />
<a href="http://blog.iainlobb.com/" title="Iain Lobb" target="_blank">Iain Lobb</a>, <a href="http://www.wimvanhenden.be/" title="Wim Vanhenden Internet Artist" target="_blank">Wim Vanhenden</a>, <a href="http://www.blackcj.com/" title="Christopher Black | Blackcj.com - Cutting Edge ActionScript" target="_blank">Chris Black</a>, <a href="http://jolyonruss.co.uk/" title="A Creative Technologist | " target="_blank">Jolyon Russ</a>, <a href="http://code.google.com/p/asaxb" title="asaxb - Project Hosting on Google Code" target="_blank">Conrad Winchester</a>, <a href="http://zenbullets.com/" title="zenbullets.com" target="_blank">Matt Pearson</a>, <a href="http://swingpants.com/" title="Flash Lab" target="_blank">Jon Howard</a>, <a href="http://www.everydayflash.com/" title="Everyday Flash" target="_blank">Bartek Drozdz</a>, <a href="http://www.fuente.se/" title="Fuente Interactive Lab" target="_blank">Aron Hallborg</a>, <a href="http://mediatonic.co.uk/" title="Mediatonic | Premium Online Games">Paul Croft</a>, <a href="http://www.mrhenry.be/" title="Mr. Henry = an internet-bureau, a graphic design firm, a development factory, a birthplace of concepts and ideas, a creative cave... Call it what you want, we love what we do!" target="_blank">Bram Plessers</a>, <a href="http://www.nickkuh.com/" title="Nick Kuh &#8211; Flex Developer &#8211; Ideas and Rants" target="_blank">Nick Kuh</a>, <a href="http://prinzipiell.com/" title="actionscript microcosmos" target="_blank">Frank Reitberger</a>, <a href="http://www.flimp.net/" title="Flash Video Landing Pages with Viewer Analytics | Flimp Media" target="_blank">Sean Randles</a>, <a href="http://blog.trevorboyle.com/" title="Oops&#8230; I think I just blogged" target="_blank">Trevor Boyle</a>, <a href="http://michiel.vanderros.nl/" title="Michiel van der Ros's weblog" target="_blank">Michiel van der Ros</a>, <a href="http://www.robertturrall.com/blogs/" title="Robert Turrall's Blog" target="_blank">Robert Turrall</a>, <a href="http://blog.desuade.com/" title="Desuade Blog &#8211; Beyond Flash Particle Effects" target="_blank">Andrew Fitzgerald</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Grant Skinner</strong> (<a href="http://gskinner.com/blog/" title="gskinner.com: gBlog: News and views on Flash, Flex, and ActionScript" target="_blank">site</a>) &#8211; Quick as a Flash<br />
<a href="http://gskinner.com/talks/quick/" title="Quick As A Flash: Optimization Strategies for AS3 and Flash" target="_blank">Presentation slides and sample code</a></li>
<li><strong>Mark Anders</strong> (<a href="http://www.andersblog.com/" title="Mark Anders' Blog" target="_blank">site</a>) &#8211; Flash Catalyst in Action<br />
<a href="http://www.ashorten.com/2009/09/23/fotb-video-on-flash-catalyst/" title="Andrew Shorten &raquo; FOTB video on Flash Catalyst" target="_blank">Andrew Shorten&#8217;s video interviews on Flash Catalyst</a></li>
<li><strong>Peter Elst</strong> (<a href="http://www.peterelst.com/" title="Peter Elst" target="_blank">site</a>) &#8211; The Secret Life of a Flash Freelancer<br />
<a href="http://www.peterelst.com/blog/2009/09/22/the-secret-life-of-a-flash-freelancer/" title="The Secret Life of a Flash Freelancer at Peter Elst" target="_blank">View slides</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Andy Polaine</strong> (<a href="http://www.polaine.com/playpen" title="Playpen - Notes on interactivity, play and service design" target="_blank">site</a>) &#8211; A Interaction Designer&#8217;s Guide to Play</li>
<li><strong>Joa Ebert</strong> (<a href="http://blog.joa-ebert.com/" title="blog.joa-ebert.com &#8211; Blog of Joa Ebert" target="_blank">site</a>) &#8211; Leaving The Sandbox<br />
<a href="http://www.slideshare.net/guesta9c115e/leaving-the-sandbox" title="Leaving The Sandbox" target="_blank">Slides</a> and <a href="http://blog.joa-ebert.com/2009/09/28/fotb-recordings/" title="FOTB Recordings at blog.joa-ebert.com &#8211; Blog of Joa Ebert" target="_blank">video</a></li>
<li><strong>Lisa Larson</strong> (<a href="http://www.flashconnections.com/" title="FlashConnections" target="_blank">site</a>) &#8211; NEVER MIND the Buffer! FMS Made Easy<br />
<a href="http://www.flashconnections.com/2009/09/23/fotb-09-fms-made-easy/" title="FOTB 09: FMS Made Easy! - FlashConnections" target="_blank">Presentation and code examples</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Jeremy Thorp</strong> (<a href="http://blog.blprnt.com/" title="blprnt:blpg" target="_blanK">site</a>) &#8211; Hacking the Newsroom</li>
<li><strong>Jennifer Shiman</strong> (<a href="http://www.angryalien.com/" title="Angry Alien Productions: 30-Second Bunnies Theatre and other cartoons." target="_blank">site</a>) &#8211; Using Flash for Your Cartoon and Comic Projects</li>
<li><strong>Richard Lord</strong> (<a href="http://www.bigroom.co.uk/" title="Richard Lord" target="_blank">site</a>) &#8211; Frameworks: The good, the bad, and the ugly<br />
<a href="http://www.bigroom.co.uk/blog/application-frameworks-at-fotb" title="Application Frameworks at FOTB" target="_blank">View slides</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Joel Baumann</strong> (<a href="http://www.tomato.co.uk/" title="tomato" target="_blank">site</a>) &#8211; Numbers in Art</li>
<li><strong>Paul Burnett</strong> (<a href="http://www.mad.com.au/" title="Multimedia Art Design" target="_blank">site</a>) &#8211; More than Bending Pixels<br />
<a href="http://www.mad.com.au/blog/?p=579" title="Paul Burnett &#8211; madblog  &raquo; Blog Archive   &raquo; More than Bending Pixels &#8211; FOTB 09" target="_blank">Source code and examples</a></li>
<li><strong>Karsten Schmidt</strong> (<a href="http://toxi.co.uk/" title="toxi: generative interactive objects, art, demos, tools, source code" target="_blank">site</a>) &#8211; We make our own tools, and then they shape us.</li>
</ul>
<ul style="padding-top:5px; padding-bottom:15px;">
<li><strong>Contrast</strong> (<a href="http://www.contrast.ie/" title="Contrast | We do web apps | We're pretty good" target="_blank">site</a>) &#8211; Unconventional Web Applications<br />
<a href="http://twitter.com/destraynor" title="Des Traynor (destraynor) on Twitter" target="_blank">Des Traynor on Twitter</a> and <a href="http://twitter.com/eoghanmccabe" title="Eoghan McCabe (eoghanmccabe) on Twitter" target="_blank">Eoghan McCabe on Twitter</a></li>
<li><strong>Craig Swann</strong> (<a href="http://www.craigswann.com/blog/" target="_blank">site</a>) &#8211; Choose Your Own Adventure<br />
<a href="http://www.crashmedia.com/" title="CRASH!MEDIA | An Interactive Entertainment Agency | Creating Word Of Mouseâ„¢ since 1997" target="_blank">Craig&#8217;s agency, Crash!Media</a></li>
</ul>
<h3>Day 3: Wednesday 23rd Sep 2009</h3>
<ul style="padding-top:15px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Andre Michelle</strong> (<a href="http://www.andre-michelle.com/" title="KLING KLANG Flash Audio DSP" target="_blank">site</a>) &#8211; Kling Klang</li>
<li><strike><strong>Serge Jespers</strong> (<a href="http://www.webkitchen.be/" title="Serge Jespers | Life as an Adobe evangelist" target="_blank">site</a>) &#8211; The Flash Platform in a multi-screen world</strike></li>
<li><strong>Mark Doherty</strong> (<a href="http://www.flashmobileblog.com/" title="Adobe Flash Mobile and Devices Blog" target="_blank">site</a>) &#8211; Contextual Application Development</li>
<li><strong>Koen de Weggheleire</strong> (<a href="http://www.newmovieclip.com/" title="//---NEW MOVIECLIP--/" target="_blank">site</a>) &#8211; PLAY with Vectors!</li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Mario Klingemann</strong> (<a href="http://www.quasimondo.com/" title="Quasimondo - Mario Klingemann's Flash Blog" target="_blank">site</a>) &#8211; Connecting the Dots</li>
<li><strong>Marco Casario</strong> (<a href="http://casario.blogs.com/" title="Marco Casario | RIAvolutionize the web" target="_blank">site</a>) &#8211; Preparing for the Flash Catalyst&#8217;s era<br />
<a href="http://casario.blogs.com/mmworld/2009/09/setting-your-flash-catalyst-custom-options-using-the-hidden-preferences-window.html" title="Marco Casario | RIAvolutionize the web: Setting your Flash Catalyst custom options using the hidden Preferences window" target="_blank">Part One (more to follow)</a></li>
<li><strong>Stacey Mulcahy</strong> (<a href="http://bitchwhocodes.com/" title="BitchWhoCodes" target="_blank">site</a>) &#8211; Can play well with others<br />
<a href="http://bitchwhocodes.com/mt/?p=344" title="BitchWhoCodes &raquo; FOTB 2009- where are my pants?" target="_blank">FOTB writeup</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Colin Moock</strong> (<a href="http://www.moock.org/" title="moock.org" target="_blank">site</a>) &#8211; Union and MegaPhone</li>
<li><strong>Seb Lee-Delisle</strong> (<a href="http://sebleedelisle.com/" title="Seb Lee-Delisle" target="_blank">site</a>) &#8211; Work / Play</li>
<li><strong>Hugh Elliott</strong> (<a href="http://blog.wheniwas19.com/" title="wheniwas19" target="_blank">site</a>) &#8211; The 10 Best Excuses to NOT do Amazing Work<br />
<a href="http://blog.wheniwas19.com/2009/09/10-best-excuses-distraction-recognition.html" title="wheniwas19: 10 Best Excuses - Distraction &#038; Recognition" target="_blank">Talk review</a> and <a href="http://wheniwas19.com/speaking/fotb/09/10Excuses/presentation.zip" target="_blank">Presentation files (zip, but currently unavailable)</a></li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>Jam Throwdown</strong> &#8211; 6 Speakers, 10 Minutes Each<br />
<a href="http://www.gskinner.com/blog/" title="gskinner.com: gBlog: News and views on Flash, Flex, and ActionScript" target="_blank">Grant Skinner</a>, <a href="http://www.quasimondo.com/" title="Quasimondo - Mario Klingemann's Flash Blog" target="_blank">Mario Klingemann</a>, <a href="http://deleteaso.com/" title="deleteaso" target="_blank">Julian Dolce</a>, <a href="http://www.andre-michelle.com/" title="Andr&eacute; Michelle - flashcoder berlin germany" target="_blank">Andr&eacute; Michelle</a>, <a href="http://blog.blprnt.com/" title="blprnt:blpg" target="_blank">Jer Thorp</a>, <a href="http://blog.joa-ebert.com/" title="blog.joa-ebert.com &#8211; Blog of Joa Ebert" target="_blank">Joa Ebert</a> and <a href="http://vimeo.com/6749871" title="Joa Ebert's java live coding at Flash on the Beach 2009 on Vimeo" target="_blank">his session (on Vimeo)</a></li>
<li><strong>Laura Jordan-Bambach</strong> (<a href="http://optimistprime.wordpress.com/" title="optimist prime" target="_blank">site</a>) &#8211; The Death of the Creative Director</li>
<li><strong>Andy McDonald</strong> &#8211; Flashed Fashion</li>
</ul>
<ul style="padding-top:5px; padding-bottom:10px; border-bottom: 1px solid #333333">
<li><strong>James Jarvis</strong> (<a href="http://www.studiojarvis.com/" title="James Jarvis" target="_blank">site</a>) &#8211; Live Drawing with James Jarvis</li>
<li><strong>Jared Ficklin</strong> (<a href="http://twitter.com/jaredrawk" title="jared ficklin (jaredrawk) on Twitter" target="_blank">Twitter</a>) &#8211; Seeing Sound: Visualization in Nature &amp; Code<br />
<a href="http://www.jaredficklin.com/" title="Jared Ficklin Dot Com" target="_blank">Source files</a></li>
<li><strong>Ralph Hauwert</strong> (<a href="http://www.unitzeroone.com/blog/" title="UnitZeroOne" target="_blank">site</a>) &#8211; Research Realtime graphics with Flash 10</li>
</ul>
<ul style="padding-top:5px; padding-bottom:15px;">
<li><strong>Joshua Davis</strong> (<a href="http://www.joshuadavis.com/" title="Joshua Davis | Studios" target="_blank">site</a>) &#8211; Space<br />
<a href="http://workshop.joshuadavis.com/presentation_2009.zip" target="_blank">Presentation (zip format)</a></li>
</ul>
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		<title>Day Three</title>
		<link>http://blog.marchibbins.com/2009/09/27/day-three/</link>
		<comments>http://blog.marchibbins.com/2009/09/27/day-three/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:52:35 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[fotb]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.marchibbins.com/?p=1155</guid>
		<description><![CDATA[Day three of Flash on the Beach 2009, including Joshua Davis, Mark Doherty, Colin Moock, playing with sound with Mario Klingemann and Jared Ficklin and the Jam Throwdown!]]></description>
			<content:encoded><![CDATA[<p><em>Note: this post is a continuation of my previous two articles on FOTB: </em><a title="» The Beach Marc Hibbins" href="http://blog.marchibbins.com/2009/09/22/the-beach/"><em>The Beach</em></a><em> and </em><a title="» Day Two Marc Hibbins" href="http://blog.marchibbins.com/2009/09/24/day-two/"><em>Day Two</em></a><em>.</em></p>
<p>Here it is &#8211; the third and final day of <a title="Flash on the Beach 09 - Sept 20-23" href="http://www.flashonthebeach.com/" target="_blank">Flash on the Beach</a>!</p>
<h3><a name="Contextual_Application_Development" class="anchor">Contextual Application Development</a></h3>
<h4>Mark Doherty</h4>
<p><a title="Adobe Flash Mobile and Devices Blog" href="http://www.flashmobileblog.com/" target="_blank">Mark Doherty</a> started the day filling in for the absent <a title="Serge Jespers | Life as an Adobe evangelist" href="http://www.webkitchen.be/" target="_blank">Serge Jespers</a>, who would have been presenting &#8216;<a title="Flash on the Beach 09 - Speaker - Serge Jespers" href="http://www.flashonthebeach.com/sessions/index.php?pageid=2201" target="_blank">The Flash Platform in a multi-screen world</a>&#8216;.</p>
<p>Mark, known at Adobe as &#8216;the mobile guy&#8217; gave what sounded to be a very similar talk, focusing on the contextual practices of cross-platform application deployment, rather than (I think) the development of those applications and the devices now available to us.</p>
<p>He outlined Adobe&#8217;s three vectors of innovation; Rich Internet Applications, the Cloud and Devices &#8211; exploring for each the opportunity to create Flash applications and introduced their newly adopted paradigm and tag line, &#8216;Single experience, multiple devices&#8217;. It&#8217;s their wish to enable full engagement of RIA experiences across any device and platform.</p>
<p>He talked about Flash Lite and improvements gained over the previous six years of development. Flash Lite is fast becoming a very powerful tool and it&#8217;s Adobe&#8217;s intention that it should take leadership of mobile application development over the likes of Java.</p>
<p>But the talk covered more than just mobile devices, for example Mark spoke about Flash for the television. On that he made an interesting point that would run the length of the talk, about the importance of being aware of <em>platform context</em>.</p>
<p>He pointed out that devices like the television are never intended to be turned off, so, similar to Grant Skinner&#8217;s note on applications behaving as <a title="» Day Two Marc Hibbins" href="http://blog.marchibbins.com/2009/09/24/day-two/#Quick_as_a_Flash">good system citizens yesterday</a>, <em>these </em>kind of applications need to be aware of memory usage and simply cannot have any memory leaks.</p>
<p>We need to redefine our notion of &#8216;Flash applications&#8217; and readdress our habits formed as a result of only developing browser-based and non-persistent applications.</p>
<p>Another assumption that cannot continue is that we can get away with deploying an application that can simply dynamically resize for different screen resolutions. This is Mark&#8217;s idea of &#8216;contextual applications&#8217; comes in.</p>
<p>Applications should be platform-aware, true &#8211; detect it&#8217;s screen resolution, but also be aware of it&#8217;s computational capabilities, graphics and data support, it&#8217;s interface mechanic and tailor our applications specifically to those.</p>
<p>We saw <a title="GamesPlaza | Free mobile games" href="http://gamesplaza.mobi/" target="_blank">Gamesplaza.mobi</a>, which detected Mark&#8217;s touch-screen phone and served touch-screen games accordingly.</p>
<p>The New York Times have a collection of applications that think along the right kind of lines.</p>
<p>For the NYTimes, there&#8217;s the popular <a title="Adobe - Customer Showcase : Adobe Success Story  : The New York Times Company and ShifD.com" href="http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&amp;casestudyid=391534&amp;loc=en_us" target="_blank">AIR desktop application</a>, the <a title="Amazon.com: The New York Times: The Kindle Store" href="http://www.amazon.com/The-New-York-Times/dp/B000GFK7L6" target="_blank">Kindle version</a> that serves the paper in PDF form, iPhone and Smart phones can browse the mobile website and there&#8217;s a version for the <a title="chumby" href="http://www.chumby.com/pages/learn_news" target="_blank">Chumby</a>. Each platform offers a tailored experience and each has its own business model (some have paid subscriptions, some serve ads), but each is powered by the same <em>service</em>.</p>
<p>We saw <a title="uvLayer - web" href="http://www.uvlayer.com/" target="_blank">UVLayer</a>, a cloud-based virtual desktop and media sharing service funded by the <a title="Rich internet applications | Open Screen Project" href="http://www.openscreenproject.org/" target="_blank">Open Screen Project</a>. UVLayer comes in two forms, visited in the browser or on a mobile device and the pair demonstrate this idea of contextual applications very well. The desktop is a place to administrate, manage an organise your media, but on the mobile the interface is remodelled and prioritise for the tasks you&#8217;d most likely want to carry out on a mobile &#8211; like watching and sharing those videos, photos and messages. It&#8217;s a different view of the same service.</p>
<p>The bottom line from Mark and Adobe now; don&#8217;t just scale or appropriate your application, recognise that platform, choose and serve content specifically <em>for</em> that platform and that context.</p>
<h3><a name="Connecting_the_Dots" class="anchor">Connecting the Dots</a></h3>
<h4>Mario Klingemann</h4>
<p><a title="Quasimondo - Mario Klingemann's Flash Blog" href="http://www.quasimondo.com/" target="_blank">Mario Klingemann</a> is a self-confessed &#8216;maths groupie&#8217;, likening his attraction to not being able to play the music, but loving the band.</p>
<p>His talk intended to reignite all of our lost love for maths, expelling all our bad feelings of the dry and boring maths taught in schools by delving into the beauty of geometry, the intricate patterns of computational design and the universal truth that only mathematics can behold.</p>
<p>He drew colourful metaphors of maths versus art, likewise of famous mathematicians and artists, before diving into number theory; his investigations into prime numbers with the <a title="Ulam spiral - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Ulam_spiral" target="_blank">Ulam spiral</a> and <a title="Sacks spiral - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Sacks_spiral" target="_blank">Sacks spiral</a>, before returning to geometric art with the tessellating and tiled designs of Islamic culture.</p>
<p>He offered some recommended reading on the various subjects, for example <a title="Islamic Design: A Genius for Geometry: Amazon.co.uk: Daud Sutton: Books" href="http://www.amazon.co.uk/gp/product/1904263593/" target="_blank">Daud Sutton&#8217;s Islamic Design: A Genius for Geometry</a>, <a title="Mathographics: Amazon.co.uk: Robert Dixon: Books" href="http://www.amazon.co.uk/gp/product/0486266397/" target="_blank">Robert Dixon&#8217;s Mathographics</a> and <a title="Connections: The Geometric Bridge Between Art and Science Series on Knots &amp;amp; Everything: Amazon.co.uk: Jay Kappraff: Books" href="http://www.amazon.co.uk/gp/product/9810245858/" target="_blank">Jay Kappraff&#8217;s Connections: The Geometric Bridge Between Art and Science</a>.</p>
<p>Mario reunited us with <a title="Cellular automaton - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Cellular_automaton" target="_blank">cellular automata</a> and algorithmic based systems to create some impressive visualisations. Making a connection with Flash, he plugged in Pixel Bender and created controls to alter system rules and introduced randomised variables to look for reoccurring natural visual phenomena, analogues of cellular or organic formations.</p>
<p>Another book recommendation &#8211; <a title="A New Kind of Science: Amazon.co.uk: Stephen Wolfram: Books" href="http://www.amazon.co.uk/gp/product/1579550088/" target="_blank">Stephen Wolfram&#8217;s A New Kind of Science</a>.</p>
<p>Then he went on to talk about a bit of a game he had with <a title="UnitZeroOne" href="http://www.unitzeroone.com/blog/" target="_blank">Ralph Hauwert (UnitZeroOne)</a> on Twitter, when he saw that he had sent out a <a title="Twitter / UnitZeroOne: eNrlkEEOwCAIBOf/n7YJwoLY2v ..." href="http://twitter.com/UnitZeroOne/status/1730131104" target="_blank">Base64 encoded image message</a> (<a title="Twitter / UnitZeroOne: Ok, so, for the explanatio ..." href="http://twitter.com/UnitZeroOne/status/1730129633" target="_blank">explanation</a>), where he tried to find if there were any other techniques he could employ to compress more complex images.</p>
<p>He applied a number of algorithms, encoding and compression techniques, then went on to exploit Twitter&#8217;s UTF-8 encoding and use Chinese characters, so it eventually ended up looking like this:</p>
<p><a href="http://twitter.com/Quasimondo/status/1749935481" target="_blank"><img src="http://blog.marchibbins.com/wp-content/uploads/2009/09/quasimondo_tweet.jpg" alt="Mario Klingemann&#039;s encoded tweet" title="Mario Klingemann&#039;s encoded tweet" width="475" height="400" class="aligncenter size-full wp-image-1166" /></a></p>
<p>All very interesting, even though a lot went over most of our heads. He ran out of time eventually, but finished off the talk later in the day at the <a title="» Day Three Marc Hibbins" href="#Jam_Throwdown">Jam Throwdown</a>.</p>
<p>My colleague Adam Cousins joined me on this third day, he has <a title="Adam Cousins flash portfolio – home of BADADAM music  » Blog Archive   » On the Beach…" href="http://www.adamcousins.com/?p=89" target="_blank">written about Mario&#8217;s talk on his blog</a>. He plans to write about rest in the coming week.</p>
<h3><a name="Union_and_MegaPhone" class="anchor">Union and MegaPhone</a></h3>
<h4>Colin Moock</h4>
<p><a title="moock.org" href="http://www.moock.org/" target="_blank">Colin Moock</a>&#8216;s session looked at multi-user interactive activities and how he believes that multi-user activity is the future of all applications.</p>
<p>He questions how many of us would still be using computers if it were not for the Web, or an Internet connection. He thinks in the same way that the Internet adds value to computers, multi-user activity will add value to applications in the future, if not be the main use <em>for </em>those applications. In fact, that they&#8217;ll be pretty rubbish without it.</p>
<p>It&#8217;s something he&#8217;s felt for a while, he pointed to his <a title="Unified Computing in the Multiuser Era" href="http://www.moock.org/lectures/unifiedComputing/" target="_blank">Unified computing lecture</a> of five years ago as an example as to how long he&#8217;s been thinking about it.</p>
<p>So Colin has developed the <a title="Try Union! A free Union playground, provided by (mt) Media Temple" href="http://tryunion.com/" target="_blank">Union Platform</a>. Currently in an alpha state, Union is a development platform, server architecture and protocol for creating such multi-user applications.</p>
<p>The Union platform breaks the complexity of multi-user application development down into a small group of digestible, familiar concepts; clients, the server, messages, rooms and attributes. It enables rapidly produced systems and supports Actionscript 3.0. Read more on the <a title="Union Platform Overview • The Union Platform, By User1" href="http://www.unionplatform.com/?page_id=30" target="_blank">Platform Overview page</a>.</p>
<p>We saw a demo created by <a title="PV3D] Shared Music Interface with Union Platform | ClockMaker Demos" href="http://clockmaker.jp/blog-en/2009/08/union/" target="_blank">Clockmaker, a 3D multi-user Tenori-on</a>, deployed and ready to play with right now, and then he quickly coded a simple chat application which could send and receive real-time chat messages.</p>
<p>Writing it live, at one point Colin&#8217;s code had an error &#8211; of course with everyone watching there were plenty shouts from the crowd as to what was wrong. He said we just proved his point as to the value of introducing multiple users <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
<p>Then he talked about <a title="MegaPhone | Making Digital Signage Interactive" href="http://www.playmegaphone.com/" target="_blank">MegaPhone</a>, a product that enables multi-player games and activities in public spaces by turning your mobile phone into a &#8216;universal controller&#8217;.</p>
<p>The idea comes from the assumption that pretty much everyone has a mobile phone nowadays (in the Western world, I guess), that we&#8217;re all &#8216;connected&#8217; in the sense that we all have a device of this kind in our pocket &#8211; so why not enable us to converge with them and interact with each other, or with an interface in a public space.</p>
<p>MegaPhone enables any phone to work on any screen because it doesn&#8217;t require any kind of installation on the hardware, it uses the features that all phones share &#8211; dialling, voice and the keypad. It;s just a facilitator service, it&#8217;s not app that&#8217;s pushed onto the user &#8211; thus, it is the universal, and universally <em>compatible</em>, controller.</p>
<p>We saw the concept demos, a big screen Whack-a-mole that required lots of synchronised shouting and &#8216;Grabber&#8217;, likewise a relatively straightforward volume-controlled game where the user shouts in an attempt to get their character to grab various objects displayed on a big screen.</p>
<p>Colin is the core technologist at MegaPhone, so aptly he showed us some code. It is intentionally very straightforward, six or so listeners that refer to calling, hanging up, key presses and volume detection, all with custom event handling.</p>
<p>There&#8217;s contact details on the <a title="MegaPhone | Making Digital Signage Interactive" href="http://www.playmegaphone.com/" target="_blank">MegaPhone site</a> to apply for a developer key now!</p>
<h3><a name="Jam_Throwdown" class="anchor">Jam Throwdown</a></h3>
<h4>Grant Skinner, Mario Klingemann, Julian Dolce, Andre Michelle, Jer Thorp, Joa Ebert</h4>
<p>The Jam Throwdown premise is simple, six speakers have ten minutes each to do whatever they want &#8211; presumably to do the best they can to impress us. We were told to expect demonstrations of some of their best work or greatest failures, previews of as yet unseen apps or experiments, perhaps even some live coding &#8211; and undeniably every speaker succeeded in their task.</p>
<p>First up was <a title="gskinner.com: gBlog: News and views on Flash, Flex, and ActionScript" href="http://www.gskinner.com/blog/" target="_blank">Grant Skinner</a> who demonstrated some physics and collision detection experiments he had been playing with, eventually combining them with the sound spectrum API to create a pretty cool dynamic audio visualiser.</p>
<p><a title="Quasimondo - Mario Klingemann's Flash Blog" href="http://www.quasimondo.com/" target="_blank">Mario Klingemann</a> continued showing the results of his image encoding techniques from his earlier <a title="» Day Three Marc Hibbins" href="#Connecting_the_Dots">Connecting the Dots</a> session.</p>
<p><a title="deleteaso" href="http://deleteaso.com/" target="_blank">Julian Dolce</a> demonstrated a handy tool to compile multiple FLA files, using Eclipse, by way of an ANT task.</p>
<p>I was probably the only one excited about this &#8211; generally I use a PC and I&#8217;ve heard you can write AppleScript to do this on a Mac, and Flex can do this anyway but Flash usually can&#8217;t. Good news is, <a title="deleteaso » Fuel ANT Tasks" href="http://deleteaso.com/fuel-ant-tasks/" target="_blank">it&#8217;s all available on his website</a> and it can handle straightforward publishing, debugging, FLP files, intelligent error handling and is also available from the command line.</p>
<p><a title="André Michelle - flashcoder berlin germany" href="http://www.andre-michelle.com/" target="_blank">André Michelle</a> extended his <a title="Flash on the Beach 09 - Speaker - Andre Michelle" href="http://www.flashonthebeach.com/sessions/index.php?pageid=2148" target="_blank">&#8216;Kling Klang&#8217; talk</a> on manipulating sound and run-time audio processing from earlier that day. He devised various algorithmic techniques for sound manipulation, creating delay effects and playing with feedback. There were some incidental sound experiments, a Tenori-on sequencer, more visualisations and a very cool graphical synthesizer tool.</p>
<p>View the <a title="KLING KLANG Flash Audio DSP" href="http://klingklang.andre-michelle.com/" target="_blank">slides on his site</a>.</p>
<p><a title="blprnt:blpg" href="http://blog.blprnt.com/" target="_blank">Jer Thorp</a> showed us a piece of his work commissioned to design an accessible playground, but for which he employed very unconventional design techniques, largely by designing using Processing both in 2D and 3D.</p>
<p>Then came <a title="blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/" target="_blank">Joa Ebert</a>, who had an <a title="» Day Two Marc Hibbins" href="http://blog.marchibbins.com/2009/09/24/day-two/#Leaving_the_Sandbox">incredible session on Tuesday</a> which was already the talking point of the conference, anyone who hadn&#8217;t seen it had definitely heard about it.</p>
<p>Where everybody else had spent the full time talking and presenting their work, Joa just said &#8220;Hello,&#8221; queued some thumping dance music and immediately sat down to speed-code for the whole ten minutes, wowing us by creating a fully-realised 3D sound visualiser written in Processing.</p>
<p>Needless to say it was outstanding, not to mention that <a title="FDT 3 Actionscript Editor – Blog » Blog Archive » Video: From code optimization to bytecode optimization" href="http://fdt.powerflasher.com/blog/?p=881" target="_blank">he afterwards revealed that he uses a keyboard without glyphs</a>.</p>
<p>You can see <a title="Joa Ebert's java live coding at Flash on the Beach 2009 on Vimeo" href="http://vimeo.com/6749871" target="_blank">the whole video on Vimeo</a>:</p>
<p><span style="text-align:center; display: block;"><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6749871&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6749871&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object></span></p>
<h3><a name="Seeing_Sound" class="anchor">Seeing Sound &#8211; Sound Visualization in Nature &amp; Code</a></h3>
<h4>Jared Ficklin</h4>
<p>With a DIY mindset, <a title="jared ficklin (jaredrawk) on Twitter" href="http://twitter.com/jaredrawk" target="_blank">Jared Ficklin</a> explored sound visualisation with and without code in a Maker Faire/Brainiac-style session.</p>
<p>Using <a title="Jared Ficklin on Flickr - Photo Sharing!" href="http://www.flickr.com/photos/fintanstravels/3953624877/" target="_blank">smoke</a>, fire, oscillators and <a title="Headless wonder on Flickr - Photo Sharing!" href="http://www.flickr.com/photos/fintanstravels/3953628403/" target="_blank">costumes</a> he worked through the physics of sound and waveforms and how they can be visualised.</p>
<p>We saw some of his work with the sound and sound spectrum APIs, visualisations he&#8217;s created in the past and a few by other artists such as <a title="Foul Owl Karaoke - by DasPlankton" href="http://www.foulowl.com/" target="_blank">Annika Hamann&#8217;s Fowl Owl</a> and <a title="processing LIVE : using processing and powermates as a vj tool" href="http://flight404.com/vj/exhibit.html" target="_blank">Robert Hodgin</a>.</p>
<p>He offered tips and best practices on how to work with sound in Actionscript specifically.</p>
<p>Although the talk was very hands-on, he couldn&#8217;t do everything he wanted to do on stage. Especially set fire to things.</p>
<p>He had a enactment of a <a title="Rubens' Tube - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Rubens'_Tube" target="_blank">Rubens&#8217; Tube</a>, with a long hollow PVC tube filled with bean-bag polystyrene balls, passing a sound through the tube to watch the air pressure change the shape and form of the balls as it passed down the length, modelling the balls mimic the sound waves.</p>
<p>Do see the real thing in action, with fire, he showed us one he prepared earlier:</p>
<p><span style="text-align:center; display: block;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/HpovwbPGEoo&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/HpovwbPGEoo&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span></p>
<h3><a name="Space" class="anchor">Space</a></h3>
<h4>Joshua Davis</h4>
<p>Flash on the Beach closed with an exceptional talk from <a title="Joshua Davis | Studios" href="http://www.joshuadavis.com/" target="_blank">Joshua Davis</a> who explored the notion of Space. Not so much space as Astronomy, although apparently 2009 is the <a title="International Year of Astronomy 2009 - UK" href="http://www.astronomy2009.co.uk/" target="_blank">International Year of Astronomy</a>, but of course with regard to design.</p>
<p>He talked about design technology, his approach to computational design and his past pioneering work with Macromedia Flash.</p>
<p>He talked about his work with other artists such as <a title="---- Sagmeister, Inc. ----" href="http://www.sagmeister.com/" target="_blank">Stefan Sagmeister</a> (as did <a title="» The Beach Marc Hibbins" href="http://blog.marchibbins.com/2009/09/22/the-beach/#Telling_Stories">Hillman Curtis on Monday</a>) and <a title="Automata" href="http://www.automatastudios.com/" target="_blank">Branden Hall</a>, with whom he created <a title="HYPE" href="http://hype.joshuadavis.com/" target="_blank">Hype</a> &#8211; an Actionscript framework for creating visual and generative art.</p>
<p>To see Hype in action, there&#8217;s <a title="Down the Foxhole – DO Believe the Hype!" href="http://blog.flashden.net/industry-news/do-believe-the-hype/" target="_blank">some nice examples here</a> and you can watch Joshua and Branden&#8217;s discussion <a title="FDT 3 Actionscript Editor – Blog » Blog Archive » Joshua and Branden explaining Hype" href="http://fdt.powerflasher.com/blog/?p=875" target="_blank">with Carlo Blatz on Powerflasher&#8217;s blog</a>.</p>
<p>Joshua went on to consider the notion of the physical design space, showing some work from various exhibitions, some interactive installations and his work with printed art.</p>
<p>As with every of the inspirational talks of FOTB this year, I&#8217;m going to cop out and say you really had to be there. Joshua is a funny guy and had everyone hugely entertained, as I&#8217;m sure you can imagine if you&#8217;ve ever seen him speak.</p>
<p>His presentation is also online now <a href="http://workshop.joshuadavis.com/presentation_2009.zip" target="_blank">on his site (in zip format)</a>, which shows some of his great work.</p>
<p><a href="http://www.flickr.com/photos/paulofierro/3955645180/" target="_blank"><img class="aligncenter" title="Joshua Davis - Space by paulofierro on Flickr" src="http://farm3.static.flickr.com/2425/3955645180_813bb54f81.jpg" alt="" width="500" height="281" /></a>
<div style="text-align:center; font-size:0.9em; padding-bottom:12px"><a href="http://www.flickr.com/photos/paulofierro/3955645180/" target="_blank">Joshua Davis &#8211; Space</a> by <a href="http://www.flickr.com/photos/paulofierro/" target="_blank">paulofierro</a> on Flickr</div>
<h3><a name="See_you_next_year!" class="anchor">See you next year!</a></h3>
<p>And that was the end of Flash on the Beach 2009!</p>
<p>Needless to say again, it was a great conference. Honestly I didn&#8217;t know what to expect before going, this being my first year, but if offered so much more than I would have imagined it could. I go to plenty of other conferences, groups and conventions and this beats the lot.</p>
<p><a title="FOTB (FOTB) on Twitter" href="http://twitter.com/fotb" target="_blank">John Davey</a> insists that Flash isn&#8217;t a product, it&#8217;s a mindset &#8211; and Flash on the Beach captures that.</p>
<p>As for the organisation, it was flawless, and there was a huge amount of freebies thrown in too.</p>
<p>Thoroughly recommended, I&#8217;ll definitely be going next year!</p>
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		<title>Day Two</title>
		<link>http://blog.marchibbins.com/2009/09/24/day-two/</link>
		<comments>http://blog.marchibbins.com/2009/09/24/day-two/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 12:23:47 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[fotb]]></category>

		<guid isPermaLink="false">http://blog.marchibbins.com/?p=1123</guid>
		<description><![CDATA[Day two of Flash on the Beach 2009, including the Elevator Pitches, optimising with Grant Skinner and Joa Ebert and Pixel Bender with Paul Burnett.]]></description>
			<content:encoded><![CDATA[<p><em>Note: this post is a continuation of my previous article on FOTB: <a href="http://blog.marchibbins.com/2009/09/22/the-beach/" title="&raquo; The Beach Marc Hibbins">The Beach</a> and continues with <a href="http://blog.marchibbins.com/2009/09/27/day-three/" title="&raquo; Day Three Marc Hibbins"> Day Three</a>.</em></p>
<p>Day two of <a href="http://www.flashonthebeach.com/" title="Flash on the Beach 09 - Sept 20-23" target="_blank">Flash on the Beach</a> would prove to offer even more Flashy goodness than the first, with great talks throughout the day and wowing us every chance they got.</p>
<h3><a name="Elevator_Pitch" class="anchor">Elevator Pitch</a></h3>
<h4>3 Minute Wonders</h4>
<p>The day opened with an hour of elevator pitches, allowing twenty solo attendees to individually take the stage for three minutes at a time to show their best work, idea, code or drawing &#8211; whatever they liked really. The idea being to give those brave enough an open audience to show off the coolest thing they&#8217;ve got.</p>
<p>And there was some cool stuff.</p>
<p>Mostly we saw people&#8217;s new business ideas and apps, lots of games and Actionscript experiments. A lot of them actually were projects that have been declared open source and some creators took this time to call freely for collaborators and testers. There was also a couple of generative artists thrown into the mix too.</p>
<p>All in all, given the talks that we ended with <a href="http://blog.marchibbins.com/2009/09/22/the-beach/#Epiphany" title="&raquo; The Beach Marc Hibbins">on Monday</a>, what could have been an absolute incoherent shambles (as event runner <a title="FOTB (FOTB) on Twitter" href="http://twitter.com/fotb" target="_blank">John Davey</a> did seem to worry about) came across as smoothly planned and well informed.</p>
<p><a href="http://www.flickr.com/photos/leerraum/3946171262/" target="_blank"><img class="aligncenter" title="FOTB Brighton 09 by Leerraum Imaginationen on Flickr" src="http://farm3.static.flickr.com/2460/3946171262_7ea53d34a7.jpg" alt="" width="400" height="267" /></a>
<div style="text-align:center; font-size:0.9em; padding-bottom:12px"><a href="http://www.flickr.com/photos/leerraum/3946171262/" target="_blank">FOTB Brighton 09</a> by <a href="http://www.flickr.com/photos/leerraum/" target="_blank">Leerraum Imaginationen</a> on Flickr</div>
<p>Probably the most useful project to note, I thought, was presented by Conrad Winchester called <a title="asaxb - Project Hosting on Google Code" href="http://code.google.com/p/asaxb" target="_blank">ASAXB</a> &#8211; a tool that intends to put an end to the endless serialisation of XML to and from objects in order to handle your data with code.</p>
<p>Inspired by Java&#8217;s JAXB, it enables you to annotate code for marshalling and unmarshalling from Actionscript to XML. You don&#8217;t actually write the code that does the conversion, instead you give instructions to the marshalling system about how to package your object as XML and it does it for you. This is one of the open source projects that I mention.</p>
<p>Another talk was a really quick comparison between Objective-C and Actionscript 3, from <a title="Nick Kuh - Flex Developer - Ideas and Rants" href="http://www.nickkuh.com/" target="_blank">Nick Kuh</a>. Previously <a title="» Changes Marc Hibbins" href="http://blog.marchibbins.com/2009/04/06/changes/" target="_blank">I&#8217;ve been a bit unsure</a> about why Flash developers are either expected to (or keep banging on about) iPhone development &#8211; but somehow after seeing this I figured, it probably doesn&#8217;t matter. It probably doesn&#8217;t matter whether we should or shouldn&#8217;t be (or be expect to be) developing for iPhone or with Objective-C, ultimately, as this guy said &#8211; it&#8217;s just another language. In fact, the plus is that it&#8217;s an object-oriented language &#8211; so anyone with knowledge of OOP is halfway there already. So why not, eh?</p>
<h3><a name="Quick_as_a_Flash" class="anchor">Quick as a Flash</a></h3>
<h4>Grant Skinner</h4>
<p>Basically, <a title="gskinner.com: gBlog: News and views on Flash, Flex, and ActionScript" href="http://gskinner.com/blog/" target="_blank">Grant Skinner</a> is the man. You probably already know this, if not you should.</p>
<p>Grant&#8217;s talk was on optimisations for Actionscript. He went through a whole ton of techniques, practical examples, demonstrations and supplied code snippets from the most basic alterations to some pretty advanced trickery to provide ways to improve the speed of your code and relieve the CPU operating your applications.</p>
<p>Most people are aware of simple tips and best practices you can assert, declaring a loop length outside of the loop itself, collapsing literal values, using multiplication instead of division &#8211; those kinds of things &#8211; and Grant often blogs or <a title="Grant Skinner (gskinner) on Twitter" href="http://twitter.com/gskinner" target="_blank">tweets</a> bits of code (he showed us some nifty bitwise tricks I&#8217;ve seen him post somewhere else before). But there was <em>so much</em> here, some stuff I&#8217;d not seen before and a lot I would never have even thought would really have any impact on performance &#8211; but wrongly so.</p>
<p>For the majority of his optimisations he provided timed tests and metrics for true comparison. Demonstrating the different ways of carrying out the same logic, highlighting areas that are easy improvements and black spots you should always avoid.</p>
<p>The optimisations weren&#8217;t only code-based either. He spoke about the other wages on performance, on-screen media (audio, video, webcam) and graphics (renders, filters, composites).</p>
<p>He also discussed the garbage collection of the current Flash Player and how to ensure there is an allocation for it to operate. He also considered the differences in the performance of the Flash player when running within the IDE, or standalone, or as a plug-in for the browser. There&#8217;s quite a difference.</p>
<p>This led on to his exploration of how to measure your own optimisations and to the tools that he has to offer to do so. See his <a title="gskinner.com/libraries" href="http://gskinner.com/libraries/" target="_blank">PerformanceTest, FramerateThrottler and Janitor classes</a>, to name a few.</p>
<p>There was a great depth to everything he said, he discussed qualitative and quantitative testing and the importance of benchmarking your tests.</p>
<p>Actually he made an interesting comment at the very beginning of the talk, stating the need for our applications to be good system citizens. As Flash matures and AIR becomes an ever-more solid desktop runtime, we can&#8217;t expect to hog the CPU anymore or for users to excuse that. It&#8217;s relates to my thoughts during Mike Chambers&#8217; session with AIR on Monday, that I wrote about in <a title="» The Beach Marc Hibbins" href="http://blog.marchibbins.com/2009/09/22/the-beach/#Advanced_Desktop_Development_with_Adobe_AIR" target="_blank">my last post</a>.</p>
<p>Anyway, the serious value of the talk really was in the code he provided and I&#8217;ve barely mentioned that. There was actually one hundred slides in all and I can&#8217;t hope to relay everything here. Fortunately his slides are already online, so <a title="gskinner.com: gBlog: Conference Session Notes" href="http://gskinner.com/talks/" target="_blank">read them here</a> if you missed out. It&#8217;s such a great resource to have all those in one place.</p>
<h3><a name="Leaving_the_Sandbox" class="anchor">Leaving the Sandbox</a></h3>
<h4>Joa Ebert</h4>
<p>Grant Skinner is the man, because <a title="joa ebert (joa) on Twitter" href="http://twitter.com/joa" target="_blank">Joa Ebert</a> cannot be human.</p>
<p>Joa&#8217;s talk was also about optimisation and began with some shared components of the last talk, but it soon became clear that his was <em>ridiculously </em>hardcore in comparison.</p>
<p>Joa took us down to machine code-level to analyse optimisations, scrutinising the compiler mechanics and the processes it performed during compilation.</p>
<p>He demonstrated the first of his frameworks, <a title="as3v - Project Hosting on Google Code" href="http://code.google.com/p/as3v/" target="_blank">AS3V</a>, a code-validator like no other for Actionscript 3. Born out of unhappiness with the current compiler and other code validators, AS3V will generate warnings and offer optimisation tips upon detecting exactly the kind of code that Grant talked about improving earlier &#8211; not just code errors.</p>
<p>For example, he talked about loop invariants, a often-encountered situation where a value is declared inside a loop even though isn&#8217;t changed with every iteration. Of course, this code compiles and executes, but needlessly takes longer to process (having to instantiate a new variable each time). His validator, available as an Elipse plug-in, detects those kind of code inadequacies and alerts the user at author time. It points out code that will run slowly, not only code that won&#8217;t run at all.</p>
<p>The tool looks for the breaking of coding guidelines and best practices, as well as opportunities for <em>runtime </em>errors &#8211; where compilers of course, only look for compilation errors.</p>
<p>Turns out Joa was only getting started at this point. He spoke about another framework he developed during &#8216;a week off&#8217;, called <a title="apparat - Project Hosting on Google Code" href="http://code.google.com/p/apparat/" target="_blank">Apparat</a>. This is a monolithic framework behind a number of other tools he then went on to talk about, all concerned with optimisation.</p>
<p>The first was <a title="TurboDieselSportInjection at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/05/turbodieselsportinjection/" target="_blank">TDSI, TurboDieselSportInjection!</a> an optimisation for <a title="Adobe Labs - Alchemy" href="http://labs.adobe.com/technologies/alchemy/" target="_blank">Alchemy</a> &#8211; you can see some examples <a title="TDSI Examples at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/05/tdsi-examples/" target="_blank">here</a>.</p>
<p>Second there was <a title="Reducer at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/08/reducer/" target="_blank">Reducer</a>, which reworks the JPG compression for SWF files to make them an incredible ten times smaller at 100% quality compression, or obviously even smaller at lower percentages.</p>
<p>Then he demonstrated <a title="Dump Disassembler at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/17/dump-disassembler/" target="_blank">Dump</a>, a disassembler that looks at machine bytecode for the purposes of debugging and can also be used to generate <a title="Inheritance Graphs at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/18/inheritance-graphs/" target="_blank">inheritance graphs</a> and <a title="UML generation using Dump at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/2009/08/20/uml-generation-using-dump/" target="_blank">UML diagrams</a> <em>from compiled SWF files</em>!</p>
<p>Finally he presented TAAS, &#8216;Three Address Action Script&#8217;, which is an optimiser <em>for the Actionscript compiler </em>rather than the code.</p>
<p>Joa wrote this program to find inefficiencies in the compilations process, for example finding opportunities to rewrite algorithms, perform dead code elimination, some relatively &#8216;straightforward&#8217; stuff like single static assignment and in-line expansion &#8211; and even to make use of functions that Adobe have written into the compiler but don&#8217;t actually use!</p>
<p>He showed that when performing calculations on to <strong>ints</strong>, the compiler converts the values to <strong>Numbers</strong> (and back again) in order to use the <strong>Number</strong> calculator even though there is an <strong>int</strong> calculator available.</p>
<p>Ultimately, he compiled with his optimiser and the performance increase was simply <em>amazing </em>- calculations and transformations faster than anything I&#8217;ve seen before, and I&#8217;m sure faster than Adobe have ever seen either. I cannot see why he doesn&#8217;t work for them. It&#8217;s not released yet, but you can <a title="Tag Archive for ‘taas’ at blog.joa-ebert.com – Blog of Joa Ebert" href="http://blog.joa-ebert.com/tag/taas/" target="_blank">follow updates on his blog</a>.</p>
<p><a href="http://twitpic.com/iotec" target="_blank"><img class="aligncenter size-full wp-image-1124" title="Joa Ebert by C4RL05 on Twitpic" src="http://blog.marchibbins.com/wp-content/uploads/2009/09/joa.jpg" alt="Joa Ebert by C4RL05 on Twitpic" width="400" height="300" /></a>
<div style="text-align:center; font-size:0.9em; padding-bottom:12px"><a href="http://twitpic.com/iotec" target="_blank">Joa Ebert</a> by <a href="http://twitter.com/C4RL05" target="_blank">C4RL05</a> on Twitpic</div>
<p>&#8220;Oh yeah,&#8221; he then said, &#8220;I&#8217;ve got one more thing&#8221; (this was after plentiful applause and people were already getting ready to leave).</p>
<p>As if he hadn&#8217;t impressed us enough, Joa then showed us, in seconds, that he&#8217;d written two more new compilers himself &#8211; one that compiled C# directly to a SWF file and another that compiled Java to a SWF file.</p>
<p>I kid you not. Then came a lightning fast fly-through look at how they work (that probably no-one understood), some proof it was live and working and real &#8211; and he deserved the standing ovation he got.</p>
<p>Have a look at how many wowed <a title="Twitter / Home" href="http://twitter.com/#search?q=%40joa" target="_blank">tweets</a> immediately followed his session, including those from some speakers who were present. It really was something.</p>
<p>His slides are also up online now, they&#8217;re over <a title="Leaving The Sandbox" href="http://www.slideshare.net/guesta9c115e/leaving-the-sandbox" target="_blank">on Slideshare here</a>.</p>
<h3><a name="More_than_Bending_Pixels" class="anchor">More than Bending Pixels</a></h3>
<h4>Paul Burnett</h4>
<p>After lunch I attended <a title="Multimedia Art Design" href="http://www.mad.com.au/" target="_blank">Paul Burnett</a>&#8216;s session on <a title="Adobe Labs - Pixel Bender" href="http://labs.adobe.com/technologies/pixelbender/" target="_blank">Pixel Bender</a>, a tool I&#8217;m still yet to use.</p>
<p>Honestly, I didn&#8217;t really know much about it before I turned up, of course I&#8217;d heard about it and had seen the getting started demos everyone has seen and I think a lot of people were at the same situation there &#8211; keen to see what it can do and hope to see more than just the basics covered. It was packed.</p>
<p>So he started with those basics &#8211; the spherize, twirl and tangent flip filters, but quickly ramped it into something interesting. He shared with us the thinking behind the tool, how some of the mechanics work.</p>
<p>Pixel Bender actually runs as a different thread to Flash (now I think about it, they mentioned this at <a title="» The Beach Marc Hibbins" href="http://blog.marchibbins.com/2009/09/22/the-beach/#Adobe_Town_Hall" target="_blank">Monday&#8217;s Town Hall</a> meeting when asked about threading), so any processing it performs, regardless of the task, does not impact on the speed to which Flash performs. This can be leveraged in interesting ways (more later).</p>
<p>We looked at the anatomy of a Pixel Bender plug-in &#8211; the PBK kernel file, the code of which you can edit and how to run this file in Photoshop. Later, the PBJ file which is the compiled extension used within Flash.</p>
<p>Pixel Bender plug-ins are developed within the Pixel Bender Toolkit, essentially another IDE which comes with Flash CS4. Apparently though, it&#8217;s hidden away somewhere (in a utilities folder?), perform a search and find it for yourself.</p>
<p>Within the toolkit we dissected a filter script, discerning the role of <strong>parameters </strong>and how to manipulate images on a pixel-level with the <strong>evaluatePixel()</strong> method. Ultimately we threw a plug-in into Flash and got something running &#8211; basic shades and blends, how to duplicate an image, return two versions, how to use multiple input images and how to write straight from Pixel Bender without supplying any source at all.</p>
<p>This is all very cool anyway, but Paul mentioned that it&#8217;s not only image manipulations that Pixel Bender can perform, essentially it&#8217;s any kind of data.</p>
<p>He showed us how to send a sound file through a filter, with a simple plug-in that looked an instance of a <strong>Sound </strong>class (sent as a <strong>ByteArray</strong>) and performed a similar function to the duplication of an image, by returning itself and the sound at a position slightly earlier, creating a delay effect.</p>
<p>In the same way that a Pixel Bender filter looks at an image pixel-by-pixel and returns a stream of modified data back out, the sound byte array is considered the same. He basically listened for a data change event on the instance of the filter, passed that into a new <strong>Sound</strong> object (with a bit of a buffer) and played it in real-time. Very cool.</p>
<p>There&#8217;s far more simple stuff you can do &#8211; he demonstrated a six channel mixer that received six sound files, contained six parameters &#8211; a value to determine the volume of each channel &#8211; and passed them straight back out after a simple transformation on the amplitude, easy and very responsive.</p>
<p>Persisting that &#8216;data is just data&#8217; and Pixel Bender doesn&#8217;t care what it receives, he then sent some pure numbers to a filter to perform simple trigonometry calculations.</p>
<p>At first this might seem a little needless, seeing how Flash can perform these calculations after all, but then you recall that these processes are running as a different thread.</p>
<p>He provided us with an example that called for some heavy calculations to be processed whilst simultaneously playing a video clip on the stage. With normal Actionscript the calculations caused the video to hang and the framerate to drop, but by utilising Pixel Bender&#8217;s own thread and mathematical processing power, by sending the calculations there instead, Flash is left free to play the video as in any normal instance whilst Pixel Bender does it&#8217;s own thing &#8211; it just reports back when it&#8217;s done.</p>
<p>Then <a title="Der Schmale - David Lenaerts’s blog" href="http://www.derschmale.com/" target="_blank">David Lenaerts</a> of <a title="Away3D Flash Engine" href="http://www.away3d.com/" target="_blank">Away3D</a> joined Paul on stage to show some impressive demos of Away3D which has adopted Pixel Bender for lighting effects and texture mapping. Some very nice reflections, lighting effects with fire and ambience and an example with a human face that renders sweat, scars and frowns all with the tool. The examples are <a title="All new normal map shaders in Away3D with Pixel Bender! | Der Schmale - David Lenaerts's blog" href="http://www.derschmale.com/2009/09/19/all-new-normal-mapp-shaders-in-away3d-with-pixel-bender/" target="_blank">here on David&#8217;s blog</a> and <a title="Away3D Flash Engine &amp;raquo; Away3D 3.4.2: Pixel Bender to the max!" href="http://away3d.com/away3d-3-4-2-pixelbender-to-the-max" target="_blank">here on the Away3D blog</a>.</p>
<p>Paul has now put this slides and source online <a href="http://www.mad.com.au/blog/?p=579" title="Paul Burnett &#8211; madblog  &raquo; Blog Archive   &raquo; More than Bending Pixels &#8211; FOTB 09" target="_blank">on his blog</a>.</p>
<h3><a name="Unconventional_Web_applications" class="anchor">Unconventional Web applications</a></h3>
<h4>Contrast</h4>
<p>For the first of the two inspirational talks of the evening, Dublin-based <a title="Contrast | We do web apps | We're pretty good" href="http://www.contrast.ie/" target="_blank">Contrast</a>, in the form of <a title="destraynor (Des Traynor)" href="http://destraynor.com/" target="_blank">Des Traynor</a> and <a title="Eoghan McCabe" href="http://www.eoghanmccabe.com/" target="_blank">Eoghan McCabe</a>, spoke about creating unconventional applications. They explored the notion of conventions &#8211; on the Web, in design, in life &#8211; praising the importance of following them and the ramifications of those who do not.</p>
<p>They discussed the problems of only following conventions; the restriction they put upon innovation, the idea of being lazy by essentially following suit as a rule of thumb, and the decreased marketability of products that can only follow a trend.</p>
<p>They were well versed in product design and consumer technology and pointed to some of the champions of unconventional design, the success stories of those that broke the rules. Apple with the iPhone, for example, who launched a radical mobile device in one of the hardest markets to penetrate; the Dyson vacuum, a product in a saturated market which is bottoming-out and the lowest price wins (which is the worst way to win); and the Nintendo Wii, which swam against the ever-rising tide of hyper-real graphics and enhanced performance and instead reinvented interactivity, engagement and had some <em>fun</em>.</p>
<p>Then they took these ideas to the Web, prompting a challenge to conventional wisdom on layouts, the sign-up process, the home screen and even copy.</p>
<p>All their points were valid, but I couldn&#8217;t help but feel that their information was a bit outdated. Especially with regard to the current state of the Web &#8211; especially, unfortunately, toward rich media, Flash sites and RIAs.</p>
<p>Their critique of Web design for example, seem to dissect the kind of HTML sites that were popular four or five years ago, where people weren&#8217;t daring to break a two- or three-column layout, with an inverted &#8216;L&#8217; navigation and probably Times New Roman. Back then of course their ability to do so was somewhat limited too. But we&#8217;re at a cutting-edge Flash conference, where everyone knows what you can do with websites now and we&#8217;ve been treated to amazing demonstrations throughout the whole day, so it felt like these guys were equally a bit behind with the current state of play.</p>
<p>They showed a site as an example of the kind of rule-breaking they want to see, but it was very basic &#8211; an almost entirely static one-page Flash website actually with the kind if obfuscating highly-convoluted navigation mechanism that we look back and frown upon. One that overuses Flash for the wrong reasons.</p>
<p>At one point Des actually said &#8216;the Web is moving toward multimedia now&#8217; and there were a few suppressed sniggers in the crowd, but then earlier in the talk they had openly admitted to not really knowing much at all about Flash, it&#8217;s not their field, so no-one held it against them &#8211; especially since the rest of the presentation up to this point extremely insightful.</p>
<h3><a name="Choose_Your_Own_Adventure" class="anchor">Choose Your Own Adventure</a></h3>
<h4>Craig Swann</h4>
<p><a href="http://www.craigswann.com/blog/" target="_blank">Craig Swann</a>&#8216;s session was like no other. What started as a journey through his childhood from early coding days and finding his way onto the Internet, turned into a profound and existential exploration of life, success and creativity.</p>
<p>I honestly can&#8217;t relay his talk, how he took us from his college years to the Grateful Dead, via a trip on liquid acid and praying with Santana, to exploring <a title="Cymatics - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Cymatics" target="_blank">cymatics</a>, to founding <a title="CRASH!MEDIA | An Interactive Entertainment Agency | Creating Word Of Mouseâ„¢ since 1997" href="http://www.crashmedia.com/" target="_blank">his agency</a>, and <a href="http://en.wikipedia.org/wiki/Plant_perception_(paranormal)" title="Plant perception (paranormal) - Wikipedia, the free encyclopedia" target="_blank">what happens when you run polygraph tests on plants</a> or get Buddha monks to talking to rice and water.</p>
<p>(All of this happened).</p>
<p>Bottom line from Craig: you choose your own adventure &#8211; &#8220;We are what we think&#8221;, inspiration drives opportunity.</p>
<p>End of day two!</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.marchibbins.com/2009/09/24/day-two/feed/</wfw:commentRss>
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		<title>The Beach</title>
		<link>http://blog.marchibbins.com/2009/09/22/the-beach/</link>
		<comments>http://blog.marchibbins.com/2009/09/22/the-beach/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:22:26 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[fotb]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

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		<description><![CDATA[Reporting from Flash on the Beach 2009. Covering the keynote, Advanced Desktop Development with Adobe AIR, HelloEnjoy with Carlos Ulloa, Cybernetic art and Flash platform team Q&#038;A.]]></description>
			<content:encoded><![CDATA[<p><em>Update: I&#8217;ve now written up my thoughts on <a href="http://blog.marchibbins.com/2009/09/24/day-two/" title="&raquo; Day Two Marc Hibbins">Day Two</a> and <a href="http://blog.marchibbins.com/2009/09/27/day-three/" title="&raquo; Day Three Marc Hibbins">Day Three</a>.</em></p>
<p>Now in its fourth year, <a title="Flash on the Beach 09 - Sept 20-23" href="http://www.flashonthebeach.com/" target="_blank">Flash on the Beach</a> has quickly grown in to one of the most popular Web conferences in Europe. This week hundreds of developers, designers, gamers and animators (you name it) have arrived in Brighton to see and hear the latest news and innovations in the Flash world. I&#8217;m here and until Wednesday, trying to get to the best of the <a title="Flash on the Beach 09 - Schedule" href="http://www.flashonthebeach.com/schedule/" target="_blank">packed schedule</a>.</p>
<p><img class="aligncenter size-full wp-image-1105" title="Flash on the Beach 2009" src="http://blog.marchibbins.com/wp-content/uploads/2009/09/fotb_banner.jpg" alt="Flash on the Beach 2009" width="464" height="60" /></p>
<h3><a name="Keynote" class="anchor">Keynote</a></h3>
<h4>Richard Galvan and Mark Anders</h4>
<p>The conference opened with a keynote from Adobe&#8217;s <a title="Galvan on Flash" href="http://blogs.adobe.com/rgalvan/" target="_blank">Richard Galvan</a> (product manager for Flash Professional) and <a title="Mark Anders' Blog" href="http://www.andersblog.com/" target="_blank">Marc Anders</a> (Senior Principal Scientist).</p>
<p>They started with the usual kind of Flash Player boasting, statistics, looking at the penetration and speedy uptake of the past versions for the last view years and looked over some of the feature successes of 2009 before outlining what we can expect in the near future.</p>
<p>Of those success stories they particularly highlighted the prevalence of 3D, the perspective API in particular and the new drawing API. With both, celebrating the growing power of the Flash platform in their ability to handle these developments as they&#8217;ve promised years previously.</p>
<p>They talked about the forthcoming release of Adobe AIR 2.0, demonstrating some of the popular applications that have surfaced this year in <a title="TweetDeck" href="http://tweetdeck.com/beta/" target="_blank">TweetDeck</a> and <a title="Fanbase | News, Photos, Video and Music on your Desktop" href="http://www.getfanbase.com/" target="_blank">Fanbase</a>.</p>
<p>Elsewhere on the Flash player, the new text rendering engine looks impressive. The forthcoming update easily renders &#8216;print quality&#8217; text in any reading direction &#8211; not only bi-directional right to left, but supporting languages such as Thai, Hebrew, Arabic and Asian languages horizontally and vertically.</p>
<p>We had a sneak preview of what else is to come in the CS4 update. Inclusive of the above text advances; authors will have a far greater amount of control over editable properties, more toward the likes you would find in Photoshop (kerning, ligatures, etc) as well as the <a title="Adobe Labs - Text Layout Framework" href="http://labs.adobe.com/technologies/textlayout/" target="_blank">TLF (Text Layout Framework)</a> improvements which can link multiple text fields like columns, as to what we&#8217;re more familiar with in Adobe Illustrator.</p>
<p>There&#8217;s a keen initiative to make life easier for newcomers to Flash &#8211; and designers <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .</p>
<p>For example, there are now a number of code snippets bundled with the Flash IDE which, whilst not being anything brand new at all for most workflows, has been lacking in Flash for some time. These will beparticularly beneficial for those experiencing migrations problems from Actionscript 2.0.</p>
<p>Alongside those, the code IDE also has both auto-completion and code introspection for custom classes.</p>
<p>As has always been Adobe&#8217;s intention, there&#8217;s a continuation of tightening the integration of programs across the Creative Suite.</p>
<p>Flash Professional and <a title="Adobe Labs - Adobe Flash Builder 4" href="http://labs.adobe.com/technologies/flashbuilder4/" target="_blank">Flash Builder</a> (the renamed Flex Builder) have a partnered workflow between coding and design environments. Documents can be created within the Flash IDE and a document class be generated and automatically be launched within Flash Builder. Flash Builder in turn has compile and debug shortcuts via the toolbar to switch back and forth with Flash thereafter.</p>
<p>The keynote concluded with <a title="Adobe Flash Mobile and Devices Blog" href="http://www.flashmobileblog.com/" target="_blank">Mark Doherty</a> joining Richard and Mark on stage to demonstrate some of their developments with mobile devices. Showing Flash running (almost) natively on a few mobile devices and even promised their first television platform support &#8211; though poor cabling let down the demonstration.</p>
<h3><a name="Advanced_Desktop_Development_with_Adobe_AIR" class="anchor">Advanced Desktop Development with Adobe AIR</a></h3>
<h4>Mike Chambers</h4>
<p>The first talk proper I attended was with <a title="Mike Chambers" href="http://www.mikechambers.com/" target="_blank">Mike Chambers</a> exploring some advanced techniques with Adobe AIR. Since it&#8217;s release 18-odd months ago, there&#8217;s been plenty of entry-level talks and tutorials at conferences I&#8217;ve attended, so I was looking forward to a more advanced demonstration.</p>
<p>Mike went through some of his contributions to the <a title="as3corelib - Project Hosting on Google Code" href="http://code.google.com/p/as3corelib" target="_blank">AS3corelib</a>, a must-have library of tools that came around last year.</p>
<p>The first was the FileMonitor, straightforward enough, is a handler class for monitoring changes to a file on the system marked for observation. The class dispatches events on modification and movement (or if it is deleted) by polling the file regularly and, basically, looking for changes to the last modified date. Mike noted that this class and the VolumeMonitor, which he demonstrated next, essentially facilitate what AIR natively &#8216;cannot&#8217; really do. They&#8217;re not particularly hacks, but workarounds until the runtime supports these functions natively.</p>
<p>Mike also talked about the AIR 2.0 release, that as well as having the performance improvements you&#8217;d expect, checks off a few of the most popular feature requests, which was one of Adobe&#8217;s highest priorities.</p>
<p>He demonstrated the StorageVolume API, which monitors for USB mounted hard drives. He recorded a video with a flip camera and handled the file transfer within an AIR application which detected it&#8217;s mounting and read the file contents.</p>
<p>This really made AIR look like it could eventually be a very powerful desktop runtime (and already it&#8217;s pretty damn good as it is). But with it&#8217;s seamless connection with the hardware devices and by seeing it confidently carry out the kind of tasks you&#8217;d expect more traditional proprietary software to perform was really something.</p>
<p>Likewise, Mike showed some examples of storing persistent data for applications by creating custom file types. He also utilised the application cache, by way of the ResouceCache class, to optimise processing. This of course also allows you to access these kinds of assets whilst offline, which after all is half the deal with AIR. It too really made AIR look like a far more serious, or at least a more mature platform than it&#8217;s young age may otherwise suggest.</p>
<p>Finally he talked about forthcoming changes to running native processes and applications &#8211; and this is a huge deal.</p>
<p>I&#8217;m sure this is would have been the most requested feature by far &#8211; that AIR should be able to launch files in their native apps and run other applications or processes securely from within it&#8217;s own runtime.</p>
<p>Mike was the developer of the <a title="CommandProxy : .NET / AIR Integration Proof of Concept at Mike Chambers" href="http://www.mikechambers.com/blog/2008/01/17/commandproxy-net-air-integration-proof-of-concept/" target="_blank">CommandProxy, a proof-of-concept</a> bridge between AIR and the OS by way of a secondary application (running in the background), but this development now makes that obsolete. This would be able to talk to other applications the correct way, whether that application is something like Photoshop or a command line process.</p>
<p>Apparently though, if you do use this functionality, you can no longer distribute your applications as an .AIR file. Although your app will still be completely cross-platform (this is important to Adobe, he says) you&#8217;ll have to export as the platform-specific executable &#8211; so a DMG or EXE file, for example &#8211; though handy as it is, the compiler will produce these for you <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
<p>Mike has now uploaded his notes <a href="http://www.mikechambers.com/blog/2009/09/22/fotb-slides-advanced-desktop-development-with-adobe-air/" title="FOTB Slides : Advanced Desktop Development with Adobe AIR at Mike Chambers" target="_blank">to his blog here</a>.</p>
<p><a href="http://www.flickr.com/photos/apolaine/3942129815/" target="_blank"><img class="aligncenter" title="DSC_3394 by apolaine on Flickr" src="http://farm4.static.flickr.com/3436/3942129815_e4c40755d7.jpg" alt="" width="400" height="267" /></a></p>
<div style="text-align:center; font-size:0.9em;"><a href="http://www.flickr.com/photos/apolaine/3942129815/" target="_blank">Photo by apolaine</a> on Flickr</div>
<h3><a name="HelloEnjoy" class="anchor">HelloEnjoy</a></h3>
<h4>Carlos Ulloa</h4>
<p>Next up was Carlos Ulloa who discussed a selection of his latest work for his studio HelloEnjoy. Founder of Papervision3D, Carlos (as ever) didn&#8217;t fail to impress.</p>
<p>The first project was &#8216;Flowers&#8217;, a very intricate visualiser and editor for forms of artistic models of abstract 3D flowers. Whilst offering a very simple interface to manipulate the characteristics of the flower &#8211; shape, size, colours, in real-time &#8211; it hid some extremely complex mathematics and transformations behind-the-scenes.</p>
<p>Carlos took us through how the project was conceptualised and ultimately built, referring to some of the libraries he used along the way &#8211; <a title="Flint Particle System" href="http://flintparticles.org/" target="_blank">Flint particles</a> being one of them, as well as the excellent GouraudMaterials for shading.</p>
<p>Secondly he demonstrated <a title="EnergyLab " href="http://www.energylab.tv/" target="_blank">EnergyLab</a> &#8211; a relatively straightforward game mechanic, but executed to the highest levels of workmanship and attention to detail that I&#8217;ve probably ever seen in such an application.</p>
<p>Having visited the site before and being impressed enough simply by the experience it offered (it deservedly <a title="The FWA: Favourite Website Awards - Web awards at the cutting edge" href="http://www.thefwa.com/?app=winners&amp;id=7110" target="_blank">won a FWA</a>, too), I hadn&#8217;t truely realised how much work had gone into the development of the project &#8211; particularly the 3D work more in the combination of Papervision and Maya, than the video production which is arguably more striking.</p>
<p>Carlos went through an extremely complex and lengthy process to achieve the desired visual results requested by the client, who pretty much came to them with a video full of CGI and asked &#8220;Can you do that?&#8221;. It&#8217;s exemplary of the powerful effects that can be created in Flash as boasted in the keynote.</p>
<p>Working in parallel with Papervision and Maya, for weeks scrutinising every detail of the project it would seem, it&#8217;s as much also a remarkable achievement of workflow and process. I don&#8217;t think that playing the game really represents this.</p>
<p>Finally we saw walkthroughs of HelloRacer, an iPhone application developed with Unity 3D in just a week (the online version of which can be seen on <a title="carlosulloa.com" href="http://www.carlosulloa.com/" target="_blank">Carlos&#8217; blog</a>), and the popular <a title="HelloEnjoy&#8482;" href="http://www.helloenjoy.com/" target="_blank">HelloEnjoy</a> website &#8211; newly improved with extra models and sound. By this point most people were already pretty blown away, Carlos made this look relatively <em>simple </em>- he sets a high bar.</p>
<h3><a name="Adobe_Town_Hall" class="anchor">Adobe Town Hall</a></h3>
<h4>Adobe Flash Platform team</h4>
<p>This session was a face-to-face Q&amp;A between the leaders of the Flash platform and the community at large, an open-mic style meeting allowing anybody to fire any questions they had.</p>
<p>The team was Richard Galvan, Mark Anders, <a title="Multimedia Art Design" href="http://www.mad.com.au/" target="_blank">Paul Burnett</a>, <a title="Andrew Shorten" href="http://www.ashorten.com/" target="_blank">Andrew Shorten</a>, Mark Doherty and <a title="The Flash Blog" href="http://www.theflashblog.com/" target="_blank">Lee Brimelow</a>.</p>
<p>Most questions related generally to workflow, feature requests or concerns over software bugs, with the odd teething problem with CS4 thrown in. However a few points are worth nothing outrigh.</p>
<p>For one, the panel were asked about <a title="Thread (computer science) - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Thread_(computer_science)" target="_blank">threading</a> and whether there are any plans to support some kind of threading in the Flash Player (ever, at all). I thought this would produce an outright &#8220;no&#8221;, but it seems it is something that they&#8217;re considering. No doubt due to the high amount of requests. They said, whilst threading is very hard to achieve and in no-way present in any form natively for the player right now, they&#8217;ve looked at other methods of running concurrent tasks seen elsewhere with the likes of <a title="Web Workers" href=" http://www.whatwg.org/specs/web-workers/current-work/" target="_blank">HTML5</a> or <a title="Grand Central Dispatch - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Grand_Central_Dispatch" target="_blank">Grand Central Dispatch</a>, to facilitate something similar. So although there is a definite interest, what we might eventually see may not necessarily be &#8216;threading&#8217;, per se.</p>
<p>Another (perhaps inevitable) question asked for any update on the status of Flash for the iPhone &#8211; both for support in the Safari browser as well as potential to run applications natively on the platform. Disappointingly, there is none. This was an outright blank &#8211; although of course, it&#8217;s still a target. Adobe will demonstrate Flash Player 10 to the best of its ability at <a title="Adobe MAX 2009" href="http://max.adobe.com/" target="_blank">Adobe MAX 2009</a>, but other that that, there&#8217;s no new plans. It was actually at FOTB last year that <a title=" » Going Mobile Marc Hibbins" href="http://blog.marchibbins.com/2008/10/02/going-mobile/" target="_blank">the first announcements</a> were made.</p>
<p>Thirdly Flash Media Server got a mention, FMS is something <a title="» Search Results  »  flash media server Marc Hibbins" href="http://blog.marchibbins.com/?s=flash+media+server" target="_blank">I have a bit of a soft spot</a> for. The question was asked as to whether it will ever support AS3 &#8211; currently it&#8217;s a cheap version of AS1, which is <a title="Adobe Flash Media Server" href="http://livedocs.adobe.com/flashmediaserver/3.0/docs/02_overview_architec_14.html#1191905" target="_blank">basically Javascript</a>. Though unfortunately here too, they had no news to offer &#8211; more to do with the fact that none of these guys work on the platform personally, so they couldn&#8217;t offer anything. But it was said that the platform is still being developed though, and it&#8217;s probably just &#8216;a matter of time&#8217;.</p>
<p>Finally there was a quick conversation about the &#8216;headless&#8217; Flash player, a distribution for search engines to allow indexing of Flash-based content (SWF files). <a title="» Can You See Me? Marc Hibbins" href="http://blog.marchibbins.com/2009/01/02/can-you-see-me/" target="_blank">I wrote about this</a> when it was announced, but it sounds as if it might now be released again but for developers to play with &#8211; for the same reasons and SEO purposes so we can see how it works inside-out, but also as a tool that could be used for the likes of automated testing, or anything else that we might be able to come up with.</p>
<p>Another note taken from the session actually, it seems that Flash on the Beach is unfortunately &#8216;too close to MAX&#8217;, as I heard on multiple occasions. Adobe are obviously holding back from secrets for MAX, fair enough, but it was disappointing to hear this said a few times to the crowd of eager community members who&#8217;ve paid their hundreds of pounds for their tickets.</p>
<p><a href="http://www.flickr.com/photos/thomasbn/3940975351/" target="_blank"><img class="aligncenter" title="John Davey introducing Dr. Woohoo at FOTB by Thomasbn on Flickr" src="http://farm3.static.flickr.com/2440/3940975351_a305fff4c1.jpg" alt="" width="400" height="267" /></a></p>
<div style="text-align:center; font-size:0.9em; padding-bottom:12px"><a href="http://www.flickr.com/photos/thomasbn/3940975351/" target="_blank">John Davey introducing Dr. Woohoo at FOTB</a> by <a href="http://www.flickr.com/photos/thomasbn/" target="_blank">Thomasbn</a> on Flickr</div>
<h3><a name="Cybernetic_Art_Revisited" class="anchor">Cybernetic Art Revisited</a></h3>
<h4>Dr. Woohoo!</h4>
<p>Flash on the Beach has been noted for a being a conference that despite it&#8217;s name isn&#8217;t solely concentrated on Flash. Although you&#8217;d expect the whole platform to be covered (Flex, AIR, etc), which it is, FOTB also hold sessions on technologies only loosely associated with Flash, other Adobe products and pure Web technologies too. They&#8217;ve held talks on the likes of Processing for example, and there are talks about technology in general. This was the first of those kind for me.</p>
<p><a title="Dr. Woohoo!" href="http://blog.drwoohoo.com/" target="_blank">Dr. Woohoo!</a> talked about his time working with cybernetics and digital art and his paradigm of <a title="Dr. Woohoo!   » About/Bio" href="http://blog.drwoohoo.com/?page_id=2" target="_blank">Art + Science = Serious Fun</a>. He talked about about the people and places that have influenced his work and shaped his career to date.</p>
<p>He spoke about his time at the <a title="Light Up the Night at the Complex : Santa Fe Complex" href="http://sfcomplex.org/wordpress/2009/06/projected-light" target="_blank">Santa Fe</a> complex, showed some great recordings of the <a title="Dr. Woohoo!  » Blog Archive   » Art &amp; Code Symposium: the videos&lt;" href="http://blog.drwoohoo.com/?p=969" target="_blank">Art &amp;&amp; Code</a> symposium and other exhibitions he&#8217;s attended, spoke about the current state of affairs with reference to projects like <a title="Computer vision - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/Computer_vision" target="_blank">Computer Vision</a> and more recently <a title="Xbox.com | Project Natal" href="http://www.xbox.com/en-US/live/projectnatal/" target="_blank">Project Natal</a>.</p>
<p>He then demonstrated his latest work with a <a title="ZCam - Wikipedia, the free encyclopedia" href="http://en.wikipedia.org/wiki/ZCam" target="_blank">ZCam</a> and <a title="openFrameworks" href="http://www.openframeworks.cc/" target="_blank">openFrameworks</a> to drive mini-bots around his podium on stage.</p>
<p>There was a lot of name dropping and references thrown in to books and other institutions, recommended reading and quotes from luminaries of the field (far too many for me to write here). His blog is regularly updated, so hopefully his slides will eventually surface there.</p>
<h3><a name="Telling_Stories" class="anchor">Telling Stories</a></h3>
<h4>Hillman Curtis</h4>
<p>Telling stories was another such session.</p>
<p><a title="hillmancurtis :: film | video | design for the web :: home :: 347 756 5049" href="http://www.hillmancurtis.com/" target="_blank">Hillman Curtis</a> was the Art Director at Macromedia when Flash was first born in 1998. In his talk he spoke about his journey from then until now, his work with photography, film and Web design and his influences and muses found along the way.</p>
<p>We saw work from his <a title="hillmancurtis :: film and video :: 347 756 5049" href="http://www.hillmancurtis.com/index.php?/film/view/latest_films/" target="_blank">portfolio</a> and part of his latest film; a feature length documentary on David Byrne.</p>
<p>Despite being another code-free talk, it was attended by all event-goers and met with a compelled atmosphere no less.</p>
<p>I actually though this was very well placed at the end of the day, it seemed to encapsulate everything about why we do the things we do, even if not talking directly about our software product itself.</p>
<h3><a name="Epiphany" class="anchor">Epiphany</a></h3>
<h4>Joel Gethin Lewis</h4>
<p>That was the end of the daytime sessions. After a break we returned for the first of the &#8216;Inspired&#8217; evening sessions of the week. These talks aimed to be free of code too, if not development entirely, hosted purely for inspiration and the feel-good factor.</p>
<p><a title="YesYesNo  - Joel Gethin Lewis" href="http://yesyesno.com/joel-gethin-lewis" target="_blank">Joel Gethin Lewis</a> is an interaction designer and artist who previously worked with United Visual Artists.</p>
<p>We saw some of his work there including the brilliant <a title="The shopping" href="http://www.regentstreetonline.com/RegentStreet/EventsChannel/Unity.htm" target="_blank">Regent Street Christmas lights</a> of 2007. The huge light installation claimed to be the first ever &#8216;interactive&#8217; Christmas lights created, the formations and lights changed based upon the density of shoppers below and other factors such as surrounding weather conditions, captured by cameras and climate sensors hidden around the street.</p>
<p>Since then he has founded two new companies, <a title="Hellicar &amp; Lewis" href="http://www.hellicarandlewis.com/" target="_blank">Hellicar&amp;Lewis</a> and <a title="YesYesNo  - Lights On!" href="http://yesyesno.com/" target="_blank">YesYesNo</a>.</p>
<p>From the latter we saw their project <a title="lights on on Vimeo" href="http://vimeo.com/4706049" target="_blank">Lights On</a> (also currently on the YYN homepage at the time of this writing), a massive audio visual performance created for the opening of the new <a title="ARS Electronica" href="http://www.aec.at/index_en.php" target="_blank">Ars Electronica museum</a>. With YesYesNo, he spoke about his work with openFrameworks and Computer Vision also.</p>
<p>He also worked on another great project called Contact, a floor-based artwork commissioned by the British Council that tracked the motion of those walking over it and generated physics-simulated shapes and objects below them on a giant LCD surface.</p>
<p>The thing is, this project was developed in about two weeks and made possible only by leveraging open source software. It&#8217;s with this possibility and ultimate realisation upon Contact&#8217;s success that that Joel reached his &#8216;epiphany&#8217;; that in his opinion, all software not only need not be paid for but <em>should</em> be free and open source.</p>
<p>Enthused, he found a whole host of open sourced software and similar successful projects and became set on being a champion of the open source school of thought. There&#8217;s <a title="Creative Review - We are open" href="http://www.creativereview.co.uk/back-issues/creative-review/2009/july-2009/we-are-open" target="_blank">a great article from Creative Review</a> earlier this year in which he and partner Pete Hellicar talk about their experience.</p>
<p>All in all, a great first day from Flash on the Beach &#8211; all boxes ticked and more, exceeding expectations already.</p>
<p>I do apologise for the lengthy post, worry not &#8211; I&#8217;m sure I can&#8217;t keep this up. <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Changes</title>
		<link>http://blog.marchibbins.com/2009/04/06/changes/</link>
		<comments>http://blog.marchibbins.com/2009/04/06/changes/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 12:56:29 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[flash]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[lfpug]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://hibbins.wordpress.com/?p=514</guid>
		<description><![CDATA[For a change, this month's LFPUG didn't actually feature any Flash. Instead, we were presented with an introduction to iPhone application development with two single-hour talks delving into developing with Objective-C and the Cocoa Touch environment.]]></description>
			<content:encoded><![CDATA[<p>For a change, <a title="London Flash Platform User Group - Blog Archive   &amp;raquo; 26th March 2009 (26/03/2009)" href="http://www.lfpug.com/26th-march-2009-26032009/" target="_blank">this month&#8217;s LFPUG</a> didn&#8217;t actually feature any Flash. Instead, we were presented with an introduction to iPhone application development with two single-hour talks delving into developing with Objective-C and the Cocoa Touch environment, but all specifically tailored to take an approach designed for a Web developer&#8217;s perspective.</p>
<p>I really don&#8217;t know how I feel about iPhone development, as a Flash developer, anyway. There&#8217;s been a lot of &#8216;iPhone for Flash developers&#8217; or &#8216;Actionscript for the iPhone&#8217; or similarly titled tutorials spring up around the Web lately, which I guess have come about on the back of the over night <a title="IPhone Developers Go From Rags to Riches" href="http://digg.com/apple/IPhone_Developers_Go_From_Rags_to_Riches" target="_blank">success stories</a> from applications booming in popularity and the ease with which the App Store lets a small dev team get equal distribution and visibility of their application. But why Actionscript?</p>
<p>The profitability is understandable, I just think it&#8217;s strange that specifically <em>Flash </em>developers assume that iPhone development is something they can or should be laying claim to, that it&#8217;s something within their domain or their right to be creating these apps? It&#8217;s gotten to the point where a Flash platform meeting is hijacked (hijacked isn&#8217;t the right word, it wasn&#8217;t unwelcome and it drew the biggest turn out I&#8217;ve ever seen) &#8211; is it selfish (?) that there&#8217;s such a demand for tutorials to be made easily digestible <em>for </em>them, when traditionally any other kind of development is usually approached by everyone else peaking in?</p>
<p>I&#8217;m not sure, I can&#8217;t decide. Maybe it&#8217;s more honest &#8211; that instead, for example, it&#8217;s the look and feel, the slick presentation layer and the interactivity of the interface that&#8217;s so attractive (it&#8217;s Flash<em>-like</em>) &#8211; and a lot of people do start playing with Flash because it <em>looks good</em>. Flash is inherently a visual platform. Maybe Flash just is the closest platform and Flash development easily lends to iPhone development.</p>
<p>Whatever the case, thinking as a platform-agnostic programmer, I was looking forward to the meeting. I have an addiction to learning (or trying) new languages even if I needn&#8217;t, plus it was honestly disclosed that this week there would be no Flash content an iPhone 101 bent into shape for Flash developers to understand, it would be was tailored for Web developers generally &#8211; I was hoping for more conceptual comparisons rather than perhaps just pointing out syntactical differences &#8211; either way, curiosity had the better of me.</p>
<p>First up was Masi Woermann starting with <a title="London Flash Platform User Group - Blog Archive   &amp;raquo; An Introduction to iPhone Application Development" href="http://www.lfpug.com/an-introduction-to-iphone-application-development/" target="_blank">An Introduction to iPhone Application Development</a>. He introduced the broad concepts of iPhone development and the different approach developers must under go to create applications mainly looking at the workflow. Being primarily a Flex developer, Masi maintained comparisons between the architectures of a Flex app and an iPhone app &#8211; drawing parallels between Objective-C and Actionscript coding and their relationship to the UI components created with Interface Builder versus MXML.</p>
<p>He introduced the development tools and iPhone SDK, discussed some basics of Objective-C (pointers, memory management, classes) and eventually produced a very simple application &#8211; demonstrating the basics of interacting with visual components, straightward methods, getters, setters &#8211; some simple OOP.</p>
<p>It was good to see some hands on coding and that, obviously, although it&#8217;s a completely different kind of development &#8211; it might be intimidating but it&#8217;s not impossible. Watch it here:</p>
<p><a href="http://www.lfpug.com/an-introduction-to-iphone-application-development/" target="_blank"><img class="aligncenter size-full wp-image-521" title="Masi Woermann - An Introduction to iPhone Application Development" src="http://hibbins.files.wordpress.com/2009/04/masiwoermann.png" alt="Masi Woermann - An Introduction to iPhone Application Development" width="480" height="398" /></a></p>
<p>Then <a title="iPhone coding for web developers - Hackdiary" href="http://www.hackdiary.com/2009/03/28/iphone-coding-for-web-developers/" target="_blank">Matt Biddulph</a> presented <a title="London Flash Platform User Group - Blog Archive   &amp;raquo; iPhone Development for Web Developers" href="http://www.lfpug.com/iphone-development-for-web-developers/" target="_blank">iPhone Development for Web Developers</a>. Matt is primarily server-side developer working with the likes of Python, Ruby and Rails, but instead of going into any code expressed that his real interest in iPhone applications lies in the device&#8217;s connectivity, specifically the capability to connect to the Web and interoperate and network with data and objects found there.</p>
<p>He looked at the applications that Twitter and Facebook developed, quoting <a title="Joe Hewitt" href="http://joehewitt.com/post/developing-facebook-for-iphone/" target="_blank">Joe Hewitt</a>&#8216;s development wisdom with his work at Facebook.</p>
<p>He also criticised some of the failures of the current SDK, as Hewitt also did, specifically that some of the native features that you&#8217;ll see in Apple&#8217;s applications still aren&#8217;t available for third-party developers to utilise. I hadn&#8217;t realised this was the case, or would have thought Apple would hold back on anything &#8211; I guess with later releases more features will become available. The iPhone OS 3.0 SDK is due for release this summer, perhaps more will become available then.</p>
<p>Watch Matt&#8217;s talk here:</p>
<p><a href="http://www.lfpug.com/iphone-development-for-web-developers/" target="_blank"><img class="aligncenter size-full wp-image-522" title="Matt Biddulph - iPhone Development for Web Developers" src="http://hibbins.files.wordpress.com/2009/04/mattbiddulph.png" alt="Matt Biddulph - iPhone Development for Web Developers" width="480" height="398" /></a></p>
<p>Matt also mentioned <a title="PhoneGap | Cross platform mobile framework" href="http://phonegap.com/" target="_blank">Phonegap</a>, an open source cross-platform mobile framework for building apps with JavaScript. It&#8217;s been labelled as being &#8216;<a title="Dave Johnson - Blog Archive - PhoneGap - It's Like AIR for the IPhone" href="http://blogs.nitobi.com/dave/2008/09/18/phonegap-air-for-the-iphone/" target="_blank">like AIR for the iPhone</a>&#8216; and operates on Android and Blackberry, too. Again, maybe it&#8217;s just be another means to cut a corner and not develop with the native environment, but it looks impressive &#8211; and it seems powerful. You can take advantage of all the core features of the various platforms &#8211; geo-locations, the accelerometer etc.</p>
<p>It&#8217;s also created entirely by by Web developers. As the video on their site claims, there&#8217;s not many Objective-C developers but there <em>are </em>a lot of Web developers &#8211; so in keeping with the rest of these observations, there really are more and more opportunities and points of entry for Web developers to get into mobile and iPhone app development, it&#8217;s purely demand that has created these.</p>
<p>All in all, whether it&#8217;s &#8216;in favour&#8217; or not for Flash developers to want to develop iPhone apps is probably irrelevant &#8211; whether its a for profit or to expand a skillset probably doesn&#8217;t mater either. Hopefully all the attention will cause a shift in the perception of developing for mobile devices in general, I know I still cringe whenever anyone mentions Flash Lite &#8211; but it seems that&#8217;s starting to enjoying the beginnings of a resurgence too.</p>
<p>Then I think of initiatives like <a title="Rich internet applications | Open Screen Project" href="http://www.openscreenproject.org/" target="_blank">Adobe&#8217;s Open Screen Project</a> and think this could be a really exciting time for mobile devices regardless, maybe there&#8217;s just so much fuss over the iPhone right now <em>because it&#8217;s the iPhone</em>.</p>
<p>As I write this post an email has just arrived in my inbox announcing there&#8217;s new group meeting specifically for developing iPhone, the <a title="London iPhone Boot Camp (London) - Meetup.com" href="http://www.meetup.com/London-iPhone/" target="_blank">London iPhone Bootcamp</a> &#8211; &#8216;part seminar, part hackathon, part workshop&#8217; &#8211; they too, are looking for the next killer iPhone app!</p>
<p>Thoughts?</p>
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		<title>Helps Both Ways</title>
		<link>http://blog.marchibbins.com/2009/04/03/helps-both-ways/</link>
		<comments>http://blog.marchibbins.com/2009/04/03/helps-both-ways/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 10:38:20 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>

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		<description><![CDATA[Last month I talked about Ted Patrick's "Facebook on The Flash Platform", an Adobe eSeminar discussing development with the Facebook API using Flash. This week, Adobe and Facebook have released a new official open source client library for Actionscript 3.]]></description>
			<content:encoded><![CDATA[<p>Last month <a title="Learn - Marc Hibbins" href="http://hibbins.wordpress.com/2009/03/02/learn/" target="_blank">I talked about</a> <a title="Ted On Flash" href="http://onflash.org/" target="_blank">Ted Patrick</a>&#8216;s &#8220;<a title="Facebook on The Flash Platform" href="http://seminars.adobe.acrobat.com/p72878483/" target="_blank">Facebook on The Flash Platform</a>&#8220;, an Adobe eSeminar discussing development with the Facebook API using Flash. In particular, I pointed to an open source Actionscript API library to work with in the absence of Facebook themselves offering &#8216;official&#8217; support as they (then) did only for PHP and Javascript development.</p>
<p>This week though, Adobe and Facebook announced a partnership they&#8217;d managed to keep neatly under wraps and have now released a new official open source client library for Actionscript 3.</p>
<p>This joint effort is intended to be a complete resource supporting all Facebook APIs, including Facebook Connect, for all Flash and Flex applications for Facebook.</p>
<p>Over on the <a title="Adobe Flash Platform &amp;amp; Facebook Platform | Adobe Developer Connection" href="http://www.adobe.com/devnet/facebook/" target="_blank">Adobe&#8217;s Facebook Developer Connection</a>, Adrian Ludwig (Adobe) and Josh Elman (Facebook) talk about the library and the partnership. There&#8217;s also documentation, example applications, quick starts, inspiration and code.</p>
<p><a href="http://www.adobe.com/devnet/facebook/" target="_blank"><img class="aligncenter size-full wp-image-495" title="Adobe Flash Platform - Facebook Platform | Adobe Developer Connection" src="http://hibbins.files.wordpress.com/2009/04/adobefacebook.jpg" alt="Adobe Flash Platform - Facebook Platform | Adobe Developer Connection" width="432" height="265" /></a></p>
<p>In his post, <a title="Building Flash applications for Facebook just became a whole lot easier | Serge Jespers" href="http://www.webkitchen.be/2009/03/31/building-flash-applications-for-facebook-just-became-a-whole-lot-easier/" target="_blank">Serge Jespers</a> points to a nice <a title="Build your first Facebook application | Adobe Developer Connection" href="http://www.adobe.com/devnet/facebook/articles/video_facebook_quick_start.html" target="_blank">quick start by Danny Dura</a> that uses the library to set up a simple connection to Facebook in about ten minutes.</p>
<p>You can tell both Adobe and Facebook are excited about this, adding social elements to games, user experiences or interactions makes them endlessly more engaging, it almost goes without saying. But now that these experiences can be as easily enabled &#8211; and in my opinion, <em>enhanced -</em> by Flash, I hope will prove to facilitate some great applications.</p>
<p>It&#8217;s equally beneficial for Facebook and Adobe. It means even more applications for the Flash platform and an easily entry point for yet another set of developers to integrate with the Facebook API.</p>
<p>And to help kick that off, <a title="New series covering Facebook application development using Adobe Flash | InsideRIA" href="http://www.insideria.com/2009/03/new-series-covering-facebook-a.html" target="_blank">Rich Tretola at InsideRIA has announced</a> a new series of articles covering development with the new AS3 library, authored by <a title="Mirza Hatipovic" href="http://www.oreillynet.com/pub/au/3675" target="_blank">Mirza Hatipovic</a> &#8211; an ambitious 20 articles, from a simple Hello World to advanced PHP and database-supported applications.</p>
<p>I&#8217;m particularly looking forward to seeing and playing with the Facebook Connect API &#8211; not sure if InsideRIA will cover these &#8211; but hopefully whatever I do get up to, I&#8217;ll get round to writing about.</p>
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		<title>Learn</title>
		<link>http://blog.marchibbins.com/2009/03/02/learn/</link>
		<comments>http://blog.marchibbins.com/2009/03/02/learn/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 13:41:16 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>

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		<description><![CDATA[Ted Patrick has posted a recording of his Adobe eSeminar “Facebook on The Flash Platform” that he presented last Thursday with Josh Elman, Facebook Platform Project Manager.]]></description>
			<content:encoded><![CDATA[<p>Ted Patrick <a title="Ted On Flash: Facebook and the Flash Platform ESeminar" href="http://onflash.org/ted/2009/03/facebook-and-flash-platform-eseminar.php" target="_blank">has posted</a> a recording of his Adobe eSeminar &#8220;<a title="Facebook on The Flash Platform" href="http://seminars.adobe.acrobat.com/p72878483/" target="_blank">Facebook on The Flash Platform</a>&#8221; that he presented last Thursday.</p>
<p>Josh Elman, Facebook Platform Project Manager, joins him &#8211; offering a little technical history and strategy behind the application platform and Facebook Connect also.</p>
<p><a title="Facebook on The Flash Platform" href="http://seminars.adobe.acrobat.com/p72878483/"><img class="aligncenter size-full wp-image-432" title="Facebook on The Flash Platform" src="http://hibbins.files.wordpress.com/2009/03/facebook-flash-platform.jpg" alt="Facebook on The Flash Platform" width="420" height="315" /></a></p>
<p>It&#8217;s a good introduction to building Flash applications using the Facebook API. It&#8217;s clear that building on the Facebook platform grants developers an equal opportunity to create powerful and successful social experiences.</p>
<p>As Ted and Josh describe, by utilising Facebook users&#8217; social contexts and by the ease of which you can distribute through the social graph, applications can generate a huge amount of traffic &#8211; and as Josh puts it, developers can profit wildy. <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Ted gives a simple overview of the architecture of a Facebook application, the various application states and talks about FBML, Facebook&#8217;s XML mark-up &#8211; and shows how to build a simple single-component Flex application that really demonstrates how easy Facebook have made the information retrieval possible via the API.</p>
<p>The Q&amp;A is worth listening to (it starts around 37 minutes), Ted and Josh discuss important development aspects outside of the actual coding &#8211; how hosting is managed, handling session keys and such.</p>
<p>But Ted also points to a promising looking Actionscript library designed for Facebook application developers, simply called <a title="facebook-actionscript-api - Google Code" href="http://code.google.com/p/facebook-actionscript-api/" target="_blank">The Facebook Actionscript API</a> - which definitely sounds worth checking out (no pun intended).</p>
<p>As yet, Facebook only &#8216;officially&#8217; support their PHP library, but continue to work with developers in the community to support the other languages. Josh claims this will only improve over the next couple of months and through the year &#8211; hopefully (it sounded) to develop similar &#8216;official&#8217; library counterparts.</p>
<p>Ted&#8217;s also posted his <a title="Facebook on The Flash Platform sample files" href="http://onflex.org/download/FXFacebook_files.zip" target="_blank">Facebook on The Flash Platform sample files</a>.</p>
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		<title>Yesterday</title>
		<link>http://blog.marchibbins.com/2009/02/27/yesterday/</link>
		<comments>http://blog.marchibbins.com/2009/02/27/yesterday/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 11:09:18 +0000</pubDate>
		<dc:creator>Marc Hibbins</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[air]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flashcamp_uk]]></category>
		<category><![CDATA[lfug]]></category>

		<guid isPermaLink="false">http://hibbins.wordpress.com/?p=413</guid>
		<description><![CDATA[Yesterday I visited Flash Camp London ‘09, an all day community-run Adobe sponsored event on all things Flash Platform.]]></description>
			<content:encoded><![CDATA[<p>Yesterday I visited <a title="FlashCamp UK - Part of the Adobe Flash Platform" href="http://www.flashcamp.co.uk/" target="_blank">Flash Camp London &#8217;09</a>, an all day community-run Adobe sponsored event on all things Flash Platform.</p>
<p><a title="Before I Forget - Marc Hibbins" href="http://hibbins.wordpress.com/2008/09/11/before-i-forget/" target="_blank">Last September</a> I attended <a title="FlexCamp - London 08" href="http://www.flexcamp.co.uk/" target="_blank">Flex Camp &#8217;08</a>, (essentially the same, but obviously focused on Flex) so I expected much the same &#8211; cool demos, sneak previews, maybe some insight to what Adobe have in the pipeline for the future &#8211; and got pretty much exactly that.</p>
<p style="text-align:center;"><a href="http://hibbins.files.wordpress.com/2009/02/flashcamp.jpg"><img class="size-full wp-image-416 aligncenter" title="Flash Camp '09" src="http://hibbins.files.wordpress.com/2009/02/flashcamp.jpg" alt="Flash Camp '09" width="400" height="320" /><br />
</a></p>
<p><a title="Serge Jespers" href="http://www.webkitchen.be/" target="_blank">Serge Jespers</a>&#8216; opening keynote held a lot of optimism and promise for the future of the Flash Platform, quoting the huge number of downloads to date and pointing to the constant growth in market share that the Flash Player and AIR are enjoying &#8211; throwing in a couple of digs to the various <a title="Tim Sneath - Silverlight is FIZZING, Not Fizzling" href="http://blogs.msdn.com/tims/archive/2009/02/11/silverlight-is-fizzing-not-fizzling.aspx" target="_blank">doubters</a> in <a title="Is Adobe Overhyping AIR's Success? - ReadWriteWeb" href="http://www.readwriteweb.com/archives/is_adobe_overhyping_air_adoption.php" target="_blank">the sums</a> while he was at it.</p>
<p>He spoke about the <a title="Rich internet applications | Open Screen Project" href="http://www.openscreenproject.org/" target="_blank">Open Screen Project</a> and Adobe&#8217;s ongoing aim to achieve a level of open portability across multiple platforms &#8211; not only in the browser and onto the desktop, but to mobile devices too and television platforms. On the subject of the mobile platform, he discussed prototype versions of Flash Player 9 (and 10?) running on a few devices he had to hand (though unfortunately no demo) and expressed Adobe&#8217;s wish to have those ready for manufacturers by the end of the year, with intention to have them consumer ready for the end of 2010.</p>
<p><a title="Seb Lee-Delisle" href="http://www.sebleedelisle.com/?p=394tho" target="_blank">Seb Lee-Delisle</a> was first up, showing off some of the Papervision work he&#8217;d recently completed with his agency. He also had some nice demos of the augmented reality tutorials that have been going around lately. These usually use nice applications of the <a title="ARToolKit Home Page" href="http://www.hitl.washington.edu/artoolkit/" target="_blank">ARToolKit</a>, but Seb pointed to a Flash port I hadn&#8217;t yet come across called the <a title="saqoosha/FLARToolKit/en - Spark project" href="http://www.libspark.org/wiki/saqoosha/FLARToolKit/en" target="_blank">FLARToolKit</a>. Presumably with which, you have full control via Actionscript. The Papervision blog has a <a title="Augmented Reality with FLARToolKit - Papervision3D" href="http://blog.papervision3d.org/2009/01/07/augmented-reality-with-flartoolkit/" target="_blank">pretty cool example</a> of the kind of things you can achieve with it.</p>
<p>Next up was <a title="michaelchase.co.uk" href="http://inspire.michaelchase.co.uk/" target="_blank">Michael Chase</a>, Senior Creative Developer at AKQA. He presented his latest work, <a title="Nikefootball | Home" href="http://www.nike.com/nikeos/p/nikefootball/en_GB" target="_blank">Nike Football</a>, which involved a lot of work with Pixel Bender &#8211; the new video processing and visual manipulation platform available with Flash Player 10.</p>
<p><a title="Adobe Labs - Pixel Bender" href="http://labs.adobe.com/technologies/pixelbender/" target="_blank">Pixel Bender</a> is a non-destructive way to manipulate the pixel data of images and videos by means of developing bespoke plug-ins that function in Flash in a similar way to the various visual effects and filters do in Photoshop or Illustrator.</p>
<p>He demonstrated the Pixel Bender Toolkit, the GUI software used to create these filters. It&#8217;s purposely almost identical to every other program in the Creative Suite. Adobe are really pushing for seamless integration across the whole family of software for creators &#8211; the vocabulary, workspace, tool sets &#8211; all feel very familiar.</p>
<p>For the Nike site, Michael basically developed one filter for use across all video and image content. This seems straightforward enough, but it&#8217;s an brilliant advancement only made possible by using Pixel Bender. This way, there&#8217;s no need to render of every piece of video with the filter on &#8211; or subsequently re-render when the filter is inevitably tweaked (which, of course, could only be the case if permission was given to manipulate supplied video footage in the first place). It also means the video filter doesn&#8217;t have to be designed by a creator skilled in After Effects or other video editing software &#8211; as said, the Toolkit handles very much like Photoshop, which most designers are fluent in &#8211; I think Michael said you could actually use Photoshop to create filters anyway.</p>
<p>It also means you can change the single filter once and apply the changes to all the assets rather than having to edit every piece individually &#8211; and as he suggested, not having manipulated the source material means the un-filtered source can be reused elsewhere. And of course because it&#8217;s just Actionscript before it&#8217;s compiled, the whole plug-in script can be manipulated by a Flash developer.</p>
<p>It was good to see this in use, I&#8217;d only really seen the default demo &#8216;Swirl&#8217; effect that a lot of others there also seemed only to have seen (I&#8217;m not sure of the real name). That &#8216;swirl&#8217; is so drastic it seems to have no possible use case, so I&#8217;d not really considered Pixel Bender since. Here though its use is subtle, well executed and well placed &#8211; I&#8217;ll have to give it a go.</p>
<p><a title="FITC Amsterdam / FlashCamp London at Mike Chambers" href="http://www.mikechambers.com/blog/2009/02/10/fitc-amsterdam-flashcamp-london/" target="_blank">Mike Chambers</a> then discussed &#8216;Scripting with Actionscript 3.0&#8242;. Though relatively well-covered territory for the developers, he set about debunking popular misconceptions of Actionscript 3, going through the benefits of migration and giving some examples.</p>
<p>He started with a little background on the new Actionscript version, discussed how the Flash Player was hitting the limits of performance that AS2 could achieve, that Actionscript 3 was heavily driven by the need for application development &#8211; which by that point a lot of (the now) RIA developers were forcing into Actionscript 2. They also had Flex in mind.</p>
<p>As I agree with him, ultimately, AS3 isn&#8217;t <em>that </em>different to AS2, but it is just <em>different</em>. It&#8217;s <a title="ActionScript 3.0: Is It Hard or Not? | InsideRIA" href="http://www.insideria.com/2008/01/actionscript-30-is-it-hard-or.html" target="_blank">not harder</a>, or &#8216;slower&#8217; <em>per se</em>. On a language level, the syntax is still simple and very much the same &#8211; it&#8217;s the APIs that might present more difficulty for those migrating. The APIs in Actionscript 2 grew organically, expanding where needed, but unfortunately did so inconsistently. It&#8217;s that realignment that&#8217;s a larger change to overcome.</p>
<p>Arguably, any developer with OOP experience, where consistency is promoted, wouldn&#8217;t struggle. He suggests that learning Actionscript 3 is future-proofing yourself for new languages that will be far more digestible now that Actionscript contends as a stronger language.</p>
<p style="text-align:center;"><a href="http://twitpic.com/1p96k"><img class="size-full wp-image-417 aligncenter" title="The Timeline is not Evil!" src="http://hibbins.files.wordpress.com/2009/02/timeline.jpg" alt="The Timeline is not Evil!" width="400" height="300" /></a></p>
<p>With that in mind, he did admit that the way Adobe present Actionscript 3 can be somewhat intimidating to those without that kind of basic knowledge. The documentation is very much aimed at developers &#8211; the code examples are in class and package structures, assuming programming experience where the previous help documentation never did.</p>
<p>Timeline coding is still possible, easily, but it isn&#8217;t documented anywhere near as much as class structured code. With one or two caveats, it actually works in almost exactly the same way.</p>
<p>As well as the &#8216;future-proofing&#8217; mentioned, Actionscript 3 heralds a whole load of other advantages. It&#8217;s more verbose (probably where the argued &#8216;slower development process&#8217; claim lies) but in that, offers better debugging &#8211; the compiler can be set to be more strict and to detect errors earlier, even &#8211; and it&#8217;s also the language for new libraries and APIs (think Papervision, Alchemy, the many tweening engines) both from Adobe and efforts from the community.</p>
<p><a title="FlashCamp UK - Part of the Adobe Flash Platform" href="http://www.flashcamp.co.uk/__STATIC/bio_richarddean.html" target="_blank">Richard Dean</a> presented his work on the <a title="Spore" href="http://eu.spore.com/home.cfm?lang=en" target="_blank">EA Spore microsite</a>, specifically his efforts built using the Inverse Kinematics and 3D of Flash CS4 &#8211; demonstrating some nice timeline-based animation effects, the use of the new &#8216;Bone&#8217; tool to build character skeletons (more about this later) &#8211; as well as some handy tips and best practices.</p>
<p><a title="James Whittaker - Front-end Developer, Designer and Consultant" href="http://jameswhittaker.co.uk/" target="_blank">James Whittaker</a>&#8216;s presentation &#8216;Your First Custom Chrome AIR App With Flash CS4&#8242; delivered exactly what it said on the tin. He offered a walkthrough on how to build your first AIR application, how to design a custom chrome and the various provisions that must be made in doing so, up to publishing an AIR application file and customising the various settings in the new CS4 GUI. He also spoke about handling icons, digital signing, then creating a nice installer badge at the end. His presentation files are <a title="Flash Camp London presentation - James Whittaker" href="http://jameswhittaker.com/journal/flashcamp-london-presentation/" target="_blank">already up online</a>.</p>
<p><a title="The Flash Blog" href="http://theflashblog.com/" target="_blank">Lee Brimelow</a> had a huge amount to say about the new CS4 version of Flash &#8211; apparently trying to cram a whole day session into his 45 minute slot. He spoke about the new animation model in Flash, how it&#8217;s more like After Effects now &#8211; again, the overlapping of software uses in the Creative Suite &#8211; how even the timeline in the standard workspace is at the bottom of the screen, more along the lines of video editing software.</p>
<p>So much more of the animation process is automated now, to great effect. Motion paths are automatically constructed, even for simple tweens. The path can be treated like any other line in Flash thereon, allowing curvature, adjustment of Bézier angles. Adding a keyframe and point in the middle of a tween no longer creates an awkward corner, but a curve to compliment the original motion path.</p>
<p>There&#8217;s far more control. The tween itself is handled as a unique object, so moving or resizing or changing the length of an animation is much easier and also independent of the clip being tweened &#8211; there&#8217;s no more clumsy attempt to select multiple frames to modify a complete tween.</p>
<p>Again there was demonstration of the native &#8217;3D&#8217; in Flash Player 10. Lee couldn&#8217;t emphasise enough though, that these is intentionally simple 3D effects for transitions and such &#8211; not for full 3D immersive environments, for which he recommends to look to Papervision or similar. When the 3D tools are in use though, it&#8217;s seamless. There&#8217;s a tool to rotate by the Z-axis as simply as there is one for the 2D axes &#8211; in doing this, Flash starts to look like 3D rendering software.</p>
<p>These renders are possible because of the &#8216;notorious&#8217; inclusion of a constantly-running Flash Player on the stage &#8211; it&#8217;s how Adobe have addressed differences seen in author-time to run-time. In having an constantly running instance of the Flash Player, there should be far fewer discrepancies &#8211; although, <a title="Galvan on Flash: Concerns and issues with Flash CS4" href="http://blogs.adobe.com/rgalvan/2009/01/concerns_and_issues_with_flash.html" target="_blank">as they are fully aware of</a> &#8211; is a memory hog.</p>
<p>Lee also pointed out the code snippets panel Flash CS4 offers &#8211; something I thought Mike Chambers would have mentioned. They&#8217;re basically small templates of handy bits of code that anyone unfamiliar with Actionscript (or Actionscript 3, for migrating developers and designers alike) to add common bits of functionality &#8211; mouse or frame event handlers for example.</p>
<p>Again we saw Inverse Kinematics &#8211; these are great for character animations and (I think perfect) for mocking up prototypes when realistic proofs are required but perhaps the resource isn&#8217;t available to fully code them. They&#8217;re very quickly put together but equally very effective. Simply constraints applied to skeleton joints create faux-physics that look very convincing. <a title="Adobe Flash Tutorial | Inverse Kinematics | Animation Bones | Layers Magazine" href="http://www.layersmagazine.com/flash-cs4-animating-puppets.html" target="_blank">Have a look here</a> if you&#8217;ve not seen these in action.</p>
<p>All of that is possible with <em>zero </em>code. Also, all the drag-drop manipulation possible at author-time can also be translated for the user to play with at <em>run-time</em> with the tick of a box &#8211; still, with no coding.</p>
<p>Finally Lee demonstrated the new motion editor, which has also has given a huge amount of control to the author compared to what was available before. The complexity of a tween (whether an &#8216;x&#8217; position or alpha value or whatever) can now be broken down into multiple channels of manipulation.</p>
<p>For example, previously the complexity of control over a tween was determined (and limited) by the tweening graph. This remains, but now different types of easing can be applied to the different parameters <em>within </em>that graph. Say a clip was moving diagonally across the stage &#8211; the horizontal movement could have an ease out whilst the vertical direction may have an elastic easing (or obviously any combination). All the tiny tweaks and nuances to animations that couldn&#8217;t be easily achieved in previous versions of Flash, or even those only achievable by code now look entirely possible on the timeline at author-time. <a title="gotoandlearn.com - Advanced Motion Editor and Presets" href="http://www.gotoandlearn.com/play?id=88" target="_blank">Lee&#8217;s tutorial is a must-see</a>.</p>
<p>Finally, Serge returned to discuss &#8216;Flex workflows with Flash CS4&#8242;. He demonstrated some good techniques in working across Flash and Flex within single projects &#8211; firstly how to use Flex metadata tags in Flash, then how to create classes using the Flex SDK and compile those as Flex Library Projects to use as SWC files within Flash (and the Flash CS4 use of SWCs is so much better &#8211; adding files to the library rather than to the classpath list) &#8211; then likewise compiling components in Flash to handle in Flex. The latter also maintains coded methods on the Flash components that can be handled within the Flex projects, easing the workflow between Flash and Flex developers no end.</p>
<p>Similarly, to ease the workflow between developers and designers (and as I thought would get a mention), Serge ended by demonstrating <a title="Adobe Labs - Adobe Flash Catalyst" href="http://labs.adobe.com/technologies/flashcatalyst/" target="_blank">Flash Catalyst</a> (previously &#8216;Thermo&#8217;). He created Flex components from Flash graphics, multi-layered PSD files and Illustrator assets &#8211; all of which generated MXML code that a developer can play with later.</p>
<p>All in all, a great session &#8211; <a title="Flash Camp London! | Emak Mafu - London Digital Agency - Labs Blog" href="http://www.emakmafu.com/blog/2009/02/14/flash-camp-london/" target="_blank">Chester and the guys</a> were never going to disappoint. <img src='http://blog.marchibbins.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Various content online can be found in a number of places if you look for the &#8216;flashcamp_uk&#8217; tag &#8211; there&#8217;s a whole heap of <a title="#flashcamp_uk - Twitter Search" href="http://search.twitter.com/search?q=%23flashcamp_uk" target="_blank">conversation on Twitter</a>, I expect <a title="Flickr: &quot;flashcamp_uk&quot;" href="http://www.flickr.com/photos/tags/flashcamp_uk/" target="_blank">photos on Flickr</a> and videos on Youtube and Vimeo will surface soon enough. I&#8217;ll also put up links to presentations files and source code as and when they find themselves uploaded online.</p>
<p><strong>Update (09.03.09):</strong> Serge now has <a title="Video tutorial - Use Flex for your ActionScript coding for Flash CS4 | Serge Jespers" href="http://www.webkitchen.be/2009/03/09/video-tutorial-use-flex-for-your-actionscript-coding-for-flash-cs4/" target="_blank">a video tutorial over on his blog</a> demonstrating how to use simple Flex Library Projects in Flash.</p>
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