I’ve spoken about Friend Connect and Facebook Connect a of couple times already as they vie for the mantle of the primary single sign-on for social web applications, but I hadn’t heard anything about Yahoo! offering an implementation on their part – but it turns out to be a pretty good challenge.
They announced on their Developer Network Blog yesterday, that it’s a collaboration with JS-Kit, a leading distributed social network that currently connects over 600,000 sites through powering comments and ratings services. JS-Kit have already got some huge implementations, including sites for AOL, Evite, and Sun Microsystems.
As the JS-Kit blog explains, in this scenario these third-party sites can share user-generated content (e.g. blog comments) directly to a user’s social connections on Yahoo! via the “Updates from My Connections” feed.
This new capability offers a potentially massive new distribution channel for content and a great engine for driving referral traffic from Yahoo!’s global audience. The integration with the Yahoo! Social Directory API enables these sites to allow users to leverage their Yahoo! identity and display their Yahoo! profile photo with their comments. By enabling commenters to use their Yahoo! profile commenting, publishers can build a stronger sense of community at their sites.
Yahoo! have implemented the OAuth open standard to achieve this, a trusted connection to third party sites, not only making users more willing to add content, but by leveraging the social profile data already stored by Yahoo!, makes the commenting and rating an easier process.
This in turn not only means no need for re-registration (cue repetitive form filling), but also a singular, portable syndication of activity can be aggregated on Yahoo! for those users, which, as Marshall Kilpatrick suggests, could then be used by site owners to access verified information about their readers’ profiles and interests.
If this were possible, this could be used to serve more relevant content to those users as well as offer those site owners assurance as to who is contributing to their sites.
Yahoo! talked about their Open Strategy back in October, so it’s good (and about time!) to see some of this come to fruition. They’ve hit the ground running, but the JS-Kit support won’t win this alone – those sites also support Facebook Connect.
I’m more impressed with Yahoo! for consistently championing open standards, as they do with SearchMonkey also, so hope this will expand to other networks in the future. But as much as I enjoy a third contender to the table heating things up, I hope this doesn’t result in three (or more) incompatible platforms heading in their own directions and we’re back to square one.