The other day I wrote about Facebook Connect and Google Friend Connect - two recently launched, very similar services going head-to-head in the ambitious self-proclaimed aim of ‘opening up’ the social web.
But if these platforms are successful, what will that actually be like? The demo sites Google provides are good for functional demonstrations but little else. There’s a complete list of sites that use Facebook Connect up on their dev wiki – there’s Joost, Netvibes and TechCrunch, but no-one with such a diverse and active user base like Twitter.
Then on Monday came on the news that Twitter chose to Connect with Google’s service. It’s strange that there wasn’t more made of the announcement, considering what could come of it.
Twitter hardly said much about it at all on their blog, Google covered it in more depth but also provided the first real recognisable use case for an integrated site. Now whenever you join a ‘Friend Connected’ site, you can use your Twitter profile to join their service. From there, you can see of a combination of your followers and those who you follow that are already on the site and connect with them there too. You can tweet about your find from the connected website’s portal.
Getting a big site like Twitter on board will really kick Friend Connect up a gear, undoubtedly it’ll receive a massive increase in attention. But it’s not like Facebook Connect is by any means down or out – it’s so early. If anything, the introduction of these services to such widely used web apps as an almost unblinkingly ‘standard’ feature (this will eventually boil down to a simple ‘Connect’ button) could positively change users’ perceptions of them to being just commonplace. I’m sure that’s the ultimate intention, but right now it’ll work in favour for any such service, be it Facebook Connect or any other.
It’ll be a while before we see any real difference in the reception or growth of implementation for either service, whether by then we have a preferred leader or not.
I’m interested to see how Facebook will respond in aiming to get as big a site as Twitter integrated with Connect. Prior to the Twitter inclusion, I felt that Google’s Friend Connect came across almost like a developer’s toolkit – like a set of ready-made widgets to enhance onto your site, boosted by the capability to network centrally. But now I’ve seen it in action, Facebook have a undeniable rival product.
It should be said of course that Twitter hasn’t really chosen Google over Facebook. Biz Stone wrote that there was hardly any effort required on Twitter’s part - Google maybe just got in there first.
It’s in the same post he goes on to say that Facebook Connect integration is already in development. Twitter officially announced integration with MySpace and the Data Availability initiative seven months ago – they’re embracing everything they can, good on ‘em.