Note: this is a response to my previous article, It’s Oh So Quiet.
In my last post I wrote about my disappointment with Twitter’s cancellation of outgoing SMS updates. I received a comment from my brother, raising an interesting question:
Some good points, bro.
What I can’t understand is why the major networks haven’t started a joint initiative that allows broadcast conversations like Twitter had over SMS. Users could send broadcast texts for the price of a single text (given that it must cost the network the tiniest fraction of 10p to send a message) to a group of up to their friends. I reckon it’d be a good way to increase SMS usage.
I suppose the reason they haven’t is that all of this will be changing over the next few years as people email better integrated into their phones. With the mobile phone networks just be happy to take money for data usage instead of SMS.
I must say I agree, the migration of voice calls to VoIP too, is as (if not more) inevitable in the long run as mobile phones become even more seamlessly integrated as ubiquitous computers.
But a ReadWriteWeb article today about the launch of another new ‘pay-to-tweet’ service from 3jam, suggests possibly the best solution to fill the Twitter SMS-void, they believe, because they already offer a service that does almost exactly that.
‘Supertext’ is group text messaging from the web on an credited account basis. But as Sarah Perez points out, 3jam already operate on a large scale and with huge volumes of SMS, so surely they should be in a great place to to negotiate a good, i.e. cheap, deal.
Could it be so ‘good’ that it’s worth paying for a previously free service? Maybe. As she asks, is there enough worldwide demand for Twitter via SMS for any of these pay-for-Twitter services to make it?